Inside Retail

OCTOBER 13, 2021

As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on.

Consumer 130

Consumer Shopping Marketing Advertising 130

Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 206

Location Marketing Space Planning Store Layout 206

Retail TouchPoints

NOVEMBER 9, 2022

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

Brand Management 308

Brand Management Management Marketing Consumer 308

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

Kiosk 312

Kiosk Marketing Grocer Consumer 312

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The tour also will feature a number of integrated co-marketing partnerships with brands.

Brand Management 259

Brand Management Management Fashion Marketing 259

Inside Retail

MAY 23, 2023

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution. The brand’s revenue increased 65.4

Wholesale 275

Wholesale Brand Management Management Consumer 275

Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We saw a change in our customer and how she interacted with the brand.

Marketing 130

Marketing Planning Customer Experience Target Market 130

Inside Retail

JULY 27, 2023

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse.

Supermarket 243

Supermarket Marketing Fulfillment Management 243

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 150

Brand Management Fashion Accessories Management 150

Retail TouchPoints

DECEMBER 13, 2021

The brands also share owners. Simon Property Group bought Forever 21 out of bankruptcy in partnership with fellow mall operator Brookfield Asset Management and brand management firm Authentic Brands Group in February 2020. JCPenney isn’t Forever 21’s first foray into department stores.

ATS 294

ATS Department Stores Fashion Brand Management 294

Retail TouchPoints

OCTOBER 9, 2020

Trends are strong indicators of long-term market influence, customer adoption and retention rates and overall sentiment. Today, trends are often captured solely based on consumer discussions and Key Opinion Leaders online, but tracking future outcomes based on social listening or one type of external data source is risky business.

Consumer 348

Consumer Marketing Planning Brand Management 348

Mass Relators

JANUARY 24, 2022

We saw tremendous opportunity and talent in the 28 th Labs and WingPoint teams, and by bringing this talent and expertise in-house, we’re able to accelerate MPG’s growth trajectory—of which digital is a key driver—and do even more to help client brands thrive through best-in-class eCommerce and omnichannel strategy and execution.”.

Marketing 52

Marketing Management Accounting Brand Management 52

Shopper Intelligence

JANUARY 14, 2021

When we meet brand managers do we listen to what they are worried about? About the author: Roger Jackson is CEO of Shopper Intelligence, with 30 years of experience in marketing and consumer goods, with expertise in shopper insights and innovative tech solutions in shopper research. In our own meetings do we just “chat”?

Brand Management 52

Brand Management Management Fashion Consumer 52

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 262

Merchant Services Payment Services Shopping Checkout 262

Retail TouchPoints

NOVEMBER 2, 2022

As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. Many companies claim to be sustainable and ethical, but can they prove it? Consolidating and publishing sustainability data.

Fashion 305

Fashion Promotions Consumer Management 305

Retail TouchPoints

OCTOBER 3, 2023

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies.

Brand Management 147

Brand Management Marketing Management Consumer 147

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Apparel 246

Apparel Promotions Consumer Fashion 246

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

FEBRUARY 1, 2021

The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”.

Brand Management 250

Brand Management Planning Location Management 250

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

Customer Experience 148

Customer Experience Brand Management Management Shopping 148

Wiser

APRIL 22, 2024

In a digital era where consumer choices are vast, not optimizing your digital shelf can lead to reduced visibility, lower sales, and ultimately, a decrease in market share. This loss translates directly into monetary terms, affecting the overall profitability of a brand.

Comparison Shopping 78

Comparison Shopping Consumer Management Marketing 78

Retail TouchPoints

SEPTEMBER 22, 2022

Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. So how can brands apply this strategy to their brick-and-mortar stores?

Customer Experience 289

Customer Experience Consumer Shopping Management 289

Inside Retail

DECEMBER 4, 2022

LVMH-owned cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong , as part of its campaign to revive cocktail culture in the market. Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water. Hoping to bounce back.

Marketing 130

Marketing Consumer Brand Management Management 130

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 265

Brand Management Fashion Planning Promotions 265

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Retail Gazette

APRIL 8, 2024

NODL licenses the brand in the UK and Europe from Authentic Brands Group (ABG), the brand management group which owns Reebok, Forever 21 and David Beckham which bought Ted Baker for £211m just 18 months ago. You need innovation and newness in brands like Ted Baker,” says Shuttleworth.

Department Stores 105

Department Stores Fashion Returns Accounting 105

Inside Retail

JUNE 1, 2022

Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We She added that Adore Beauty is well-equipped to understand the types of marketing activities that will be most effective, thanks to its two-plus decades of experience in the beauty industry.

Consumer 182

Consumer Marketing Brand Management Returns 182

Retail TouchPoints

AUGUST 18, 2020

We saw an opportunity for the brand to relaunch into the U.S. market, providing our community with the affordable, value-driven products they’ve always searched for, now across multiple categories, at a time when value couldn’t be more critical,” said Jared Margolis, Payless CEO in a statement.

Planning 200

Planning Payment Services Brand Management Location 200

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Retail TouchPoints

JUNE 18, 2020

“His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing and digitalization make him the ideal candidate.

Finance 191

Finance Brand Management Management Consumer 191

Retail Focus

AUGUST 10, 2023

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

Kiosk 130

Kiosk Boutique Clienteling Fashion 130

Retail TouchPoints

FEBRUARY 28, 2022

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Dragorad Knezi is CEO of eyezon.

Fulfillment 264

Fulfillment Jewelry Advertising Department Stores 264

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

Payment Services 265

Payment Services Beauty and Health Shopping Promotions 265

Mass Relators

AUGUST 22, 2023

– Nestlé Health Science, a leader in nutrition, science and wellness, announced Tuesday the appointment of Brian Groves as chief marketing officer (CMO), effective September 11. CMO for Pfizer Consumer Healthcare and held brand management and leadership roles at Callaway Golf Company and Johnson & Johnson Consumer Healthcare.

Brand Management 40

Brand Management Advertising Management Marketing 40

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Inside Retail

MAY 10, 2023

“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. It’s] one of the most significant changes in consumer behaviour during the pandemic,” Datson told Inside Retail.

Boutique 130

Boutique Fashion Management Brand Management 130

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Management 246

Management Location Brand Management Consumer 246