Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions.

Consumer 290

Consumer Customer Experience Marketing Shopping 290

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

JANUARY 15, 2025

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279

Marketing Consumer Advertising Accounting 279

Retail TouchPoints

DECEMBER 30, 2024

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for driving sales and enhancing consumer interactions. Data Collaboration Effective data collaboration also can drive a successful commerce media strategy.

Advertising 298

Advertising Marketing Consumer Target Market 298

Retail TouchPoints

JANUARY 2, 2025

At the same time , in-person shopping and spending also saw gains , with Mastercard remarking on what it called consumers balanced basket: restaurant spending grew 6.3% This spending growth demonstrates the adaptability of both consumers and retailers and the overall strength of the economy. last year).

Consumer 283

Consumer Returns Jewelry Shopping 283

Retail TouchPoints

OCTOBER 23, 2024

As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. Unlike other technologies that may capture detailed consumer behavior and personal data, RFID technology is straightforward and privacy-conscious.

Consumer 275

Consumer Payment Services Inventory Management Checkout 275

Inside Retail

DECEMBER 5, 2024

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244

Marketing Apparel Consumer Accounting 244

Inside Retail

JUNE 22, 2025

The StoreCash promotion ran from July 2019 to August 2023, required customers to make a qualifying purchase and consent to receive marketing communications to receive store credits. The post The Good Guys fined for misleading consumers appeared first on Inside Retail Australia.

Consumer 226

Consumer Promotions Advertising Marketing 226

Inside Retail

JANUARY 5, 2025

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246

Consumer Supermarket Promotions Net Profit 246

Retail TouchPoints

JANUARY 8, 2025

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. In 2020, global ecommerce sales reached $4.2

Consumer 279

Consumer Shipping Supply Chain Management Returns 279

Inside Retail

NOVEMBER 7, 2024

Australian consumers are expected to spend a record $6.7 The American-inspired shopping event hasn’t always been embraced by Australian retailers and consumers, but with the ongoing cost-of-living crisis and cost-of-trading crisis, there seems to have been a shift in attitude. That marks an increase of 5.5

Consumer 246

Consumer Shopping Planning Marketing 246

Inside Retail

MAY 28, 2025

Last year, Australias fitness and athletic clothing stores market was valued at $4.2 Increasing demand for activewear as streetwear has driven strong industry revenue growth, with the market reporting a CAGR of 3 per cent between 2019 and 2024. Gen Z and Millennials have been keen drivers of activewear market growth.

Marketing 249

Marketing Boutique Fashion Consumer 249

Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 262

Consumer Retailing Pricing Returns Promotions 262

Retail TouchPoints

JANUARY 9, 2025

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. How they do that is becoming increasingly important.

Marketing 289

Marketing Customer Experience Target Market Advertising 289

Retail TouchPoints

MARCH 12, 2025

To meet this challenge head on, DSW set out to deepen its consumer connections and create experiences that drove meaningful engagement with the help of personalization platform Moveable Ink. While personalized engagement tactics may have been a nice-to-have in years past, in this current environment they are now a necessity.

Marketing 260

Marketing Consumer Management ATS 260

Inside Retail

APRIL 28, 2025

Justin Kestelman, the founder and chief executive officer of Hommey, told Inside Retail he wanted to create a brand that millennials and Gen Z consumers would want to have in their homes. Kestelman stated, We are not neutral or bland. Previously, it used an Australian shipping company, which led to delays.

Retail Marketing 231

Retail Marketing Marketing Consumer Apparel 231

Inside Retail

APRIL 28, 2025

Retail media allows brands to target shoppers at or near the point of purchase, leveraging a retailers first-party data to deliver relevant, conversion-focused marketing. Your marketing and category teams may find themselves juggling media sales and execution alongside their day jobs, so they are going to need extra resources.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Payment Services 321

Payment Services Consumer Jewelry Marketing 321

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. But consumers are demanding in other ways, too.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

JUNE 3, 2025

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other T things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some kind of solution isnt eventually found. Now, TikTok is showing that it can support both ends of the marketing funnel, he noted.

Marketing 165

Marketing ATS Consumer Advertising 165

Retail TouchPoints

JUNE 5, 2025

For todays consumers especially younger generations sustainability is increasingly a priority. The more retailers can support consumers desire to live more sustainably, the more loyalty theyll generate. Now more than ever, grocers must fight for every marginal gain in market share they can capture. Heres how its done.

Grocer 162

Grocer Consumer Promotions Marketing 162

Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

JULY 9, 2025

Save A Lot and Leevers Supermarkets have introduced a new store format, Save A Lot y Mas , designed to serve Hispanic consumers with an expanded selection of fresh Hispanic produce, specialty meats and bakery items designed for both cultural relevance and everyday value. The store, located in Overland, Mo.

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Retail TouchPoints

JUNE 30, 2025

For four decades, 99 Ranch Market has been a beloved fixture in Asian-American communities, known for its curated selection of imported pantry staples. The company began exploring ecommerce during the pandemic, launching its own direct-to-consumer channel and testing new fulfillment models. Temu is now welcoming U.S.

Marketing 162

Marketing Fulfillment Grocer Supermarket 162

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. for every $1 spent on influencer marketing, one study found. Regardless, influencers pay dividends: businesses are making an average of $5.79

Social Commerce 278

Social Commerce Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 24, 2024

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. All of that is changing. Have you tried their Chili Lime Tortilla Chips?)

Consumer 278

Consumer Marketing Management Shopping 278

Retail TouchPoints

JANUARY 16, 2025

Everyday consumers are brands most powerful influencers today. Even long-established companies can quickly lose market share to new competitors that excel at building these connections and fostering loyalty. Digital experiences have a profound influence on consumer behavior, shaping their preferences, habits and purchasing decisions.

Customer Experience 304

Customer Experience Consumer Shopping Marketing 304

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

ATS 289

ATS Fashion Apparel Consumer 289

Retail TouchPoints

NOVEMBER 22, 2024

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

Target Market 277

Target Market Marketing Spend Returns Marketing 277

Retail TouchPoints

JANUARY 24, 2025

The Modernization of Cosmetics Regulation Act (MoCRA) introduces significant regulatory changes for the cosmetics industry, aimed at enhancing consumer safety and product transparency. By understanding and implementing these standards, cosmetic manufacturers and retailers can navigate compliance effectively and strengthen consumer trust.

Consumer 297

Consumer Accounting Returns Management 297

Inside Retail

MARCH 26, 2025

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

Returns 264

Returns Fashion Consumer Marketing 264

Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

Marketing 264

Marketing Consumer Promotions Apparel 264

Retail TouchPoints

JUNE 20, 2025

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. This not only keeps consumers entertained but also helps brands deliver highly personalized rewards and offers. Personalization is a powerful driver of customer loyalty.

Customer Retention 257

Customer Retention Customer Experience Consumer Marketing 257

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

Consumer 246

Consumer Promotions Advertising Marketing 246

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Advertising 237

Advertising Marketing Consumer Returns 237