Future Forward: Zero-Party Data and the Evolution of Retail Advertising
Retail TouchPoints
MARCH 26, 2024
Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The question remains: where and how should they begin?
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