Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The market could reach $783.3 billion in 2024, up from $478.7 in an interview with Retail TouchPoints.

Social Commerce 274

Social Commerce Advertising Consumer Customer Experience 274

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. In-feed ads are where the real shopping action happens.

Social Commerce 311

Social Commerce Shopping Advertising Marketing 311

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 242

Social Commerce Marketing Advertising Shopping 242

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 289

Marketing Wholesale Advertising Consumer 289

Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. The perimeters between CRM and social community have blurred, and sales of products are now being directed by an army of KOCs (key opinion consumers). Second-life commerce.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

Social Commerce 231

Social Commerce Consumer Marketing Advertising 231

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 195

Advertising Planning Shopping Marketing 195

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

Marketing 291

Marketing Advertising Consumer Marketing Spend 291

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 289

Advertising Marketing Social Commerce Consumer 289

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 244

Social Commerce Advertising Marketing Consumer 244

Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

Social Commerce 52

Social Commerce Shopping Advertising Consumer 52

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 263

Merchant Services Social Commerce Checkout Payment Services 263

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 247

Marketing Advertising Customer Experience Planning 247

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 273

Social Commerce Shopping Advertising Consumer 273

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.

Customer Experience 316

Customer Experience Social Commerce Advertising Shopping 316

Retail TouchPoints

OCTOBER 4, 2022

A few additional ad types focus on boosting discoverability for brands: A new ad spot in the Explore homepage , which was previously ad-free; and AI-powered multi-advertiser ads : when a person engages with an ad, Meta will now deliver a carousel of other ads underneath it that might also be of interest, powered by machine learning.

Consumer 290

Consumer Advertising Marketing Social Commerce 290

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Commerce Retail executives and analysts will explore the future of commerce and how the convergence of content, community and commerce will drive future technology investments.

Social Commerce 233

Social Commerce Loss Prevention Customer Experience Customer Retention 233

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce.

Merchant Services 296

Merchant Services Social Commerce Advertising Payment Services 296

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. The Shopify Pinterest Channel is now home to more than 1.7 million merchants.

Marketing 319

Marketing Accounting Advertising Consumer 319

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. How will Splintered Viewership Impact Advertising Efforts?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”. That is where brands live.

Marketing 266

Marketing Consumer Advertising Social Commerce 266

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

Advertising 255

Advertising Social Commerce Consumer Fulfillment 255

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 310

Jewelry Social Commerce Apparel Advertising 310

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. I think that’s a big part of what is letting us take market share in the space.”

Advertising 295

Advertising Consumer Marketing Shopping 295

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Welsh previously served as Senior Director of Product Strategy, Operations, Go-to-Market, Commerce and Payments at Google.

Social Commerce 208

Social Commerce Payment Services Marketing Shopping 208

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers. One key area to watch is rapid delivery or quick commerce.

Fulfillment 268

Fulfillment Social Commerce Customer Retention Consumer 268

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

Advertising 287

Advertising Accounting Marketing Promotions 287

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Compounding this challenge was the onset of COVID-19 that quickly followed.

Advertising 274

Advertising Apparel Marketing Promotions 274

Retail TouchPoints

APRIL 28, 2023

Additionally, Pinterest hopes the partnership with Amazon will help it scale efforts to connect advertisers with the high-intent consumers that use its platform, something the company has been working on for several years now. It allows for everybody to win and not have any of those ugly trade-offs.”

Advertising 264

Advertising Marketing Consumer Shopping 264

Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We

Social Commerce 293

Social Commerce Returns Consumer Marketing 293

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Source: Bazaarvoice Blog.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Inside Retail

AUGUST 14, 2022

TikTok senior director of e-commerce operations, Patrick Nommensen, said that since TikTok has made it easier for more people to discover food brands, the next logical step was to allow them to sell on the platform. TikTok’s social commerce advantage. The ‘natural evolution’.

Social Commerce 130

Social Commerce Advertising Marketing Shopping 130