Remove Brand Management Remove Consumer Remove Customer Experience Remove Marketing
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How to inject comedy into the customer experience

Inside Retail

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. .

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

What kind of customer experience do you aim to provide? We talk about style when it comes to our product and our trends, and how we style them, and we really celebrate that style piece with our community and our customers. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets.

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