Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.”

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Customer Experience Checkout Returns Advertising 246

Inside Retail

MARCH 13, 2024

The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases. A whopping 41 per cent of customers would walk away from brands that don’t make them laugh and smile on a regular basis. And what brand doesn’t want to improve its consumers’ recall?

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Voice commerce.

Customer Experience 272

Customer Experience Checkout Consumer Marketing 272

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 302

Customer Experience Fulfillment Customer Retention Shipping 302

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Customer Experience 228

Customer Experience Inventory Management Fulfillment Inventory Turnover 228

Inside Retail

MAY 7, 2023

In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. Of course, the customer must always be at the heart of that decision-making process.”

Customer Experience 246

Customer Experience Planning ATS Consumer 246

Inside Retail

NOVEMBER 29, 2023

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail Focus

NOVEMBER 28, 2022

In an omnichannel retail environment, each retail format becomes an active contributor of a positive customer experience. In addition, marketing and communication strategies are put at the service of the “ ensemble “, thus contributing to delivering a seamless experience. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even. Tip #4: Strong brand values are make-or-break.

Customer Experience 275

Customer Experience Consumer Planning ATS 275

Retail TouchPoints

SEPTEMBER 7, 2022

Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. Each employee or consumer must feel that they are part of something bigger than themselves. What can you show, tell and teach the consumer? Purpose-Driven Design. ??The

Customer Experience 254

Customer Experience Consumer Shopping ATS 254

Retail TouchPoints

OCTOBER 18, 2022

Through the use of people tracking solutions, retailers can look for efficiencies and work to always enhance the full customer experience. In an ever-changing market, evaluation and positive action is always key. He is a multifaceted executive leader with 15 years of experience in marketing, sales, and creative.

Customer Experience 271

Customer Experience Location Apparel Shopping 271

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Accounting Promotions Shipping 162

Inside Retail

NOVEMBER 29, 2022

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

Customer Experience 130

Customer Experience Payment Services Accounting Target Market 130

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Customer Experience 239

Customer Experience Accessories Apparel Consumer 239

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 247

Marketing Consumer Checkout Customer Experience 247

Inside Retail

AUGUST 14, 2023

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. Existing customers tend to spend nearly a third more too. And it starts with your people.

Customer Experience 130

Customer Experience Employee Engagement Marketing Management 130

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 218

Consumer Customer Experience Fulfillment Employee Engagement 218

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 220

Customer Experience Target Market Marketing Management 220

Inside Retail

OCTOBER 4, 2023

Despite the “still-tough consumer backdrop”, as CEO Mary Dillon acknowledged in August, Foot Locker remains focused on its big-picture goal of growing revenue from $8 billion to $10 billion. and it’ll spit out the answer,” Quincey said at the Consumer Goods Forum’s global summit in Japan earlier this year.

Customer Experience 130

Customer Experience Returns Inventory Management Planning 130

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 301

Marketing Advertising Target Market Consumer 301

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Marketing 242

Marketing Consumer Point of Sale Management 242

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. Today’s digital world is overrun with messages telling us we need to build trust and connect with consumers at all touch points.

Marketing 169

Marketing Consumer Customer Experience Accounting 169

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.

Consumer 214

Consumer Beauty and Health Advertising Shopping 214

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259

Marketing Apparel Fashion Consumer 259

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 207

Consumer Payment Services Supply Chain Management Store Layout 207

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 240

Consumer ATS Location Apparel 240

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. “As

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 312

Consumer Promotions Returns Marketing 312

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The next challenge becomes customer consideration. Micro-segmenting.

Marketing 230

Marketing Consumer Advertising Retail Marketing 230

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 204

Consumer Marketing Retail Trends Management 204

Retail Focus

MARCH 22, 2024

Nespresso UK has entered the on-the-go coffee market with the launch of a new coffee shop concept titled ‘The Nespresso Bar’ at a location close to Liverpool Street station in central London. The location has been carefully selected for Nespresso’s first entry into the on-the-go coffee market, positioned in the UK’s busiest commuter hub.

Shopping 147

Shopping Marketing Customer Experience Location 147

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 274

Marketing Wholesale Advertising Consumer 274

Small Biz Trends

JULY 8, 2021

However, human interaction is still key in creating a positive customer experience. Taking into account of the last year, with companies forced to rapidly digitize, many business leaders have grappled with the challenge of humanizing customer experience with the new technologies that have been implemented.

Customer Experience 141

Customer Experience Returns Accounting Consumer 141

Retail TouchPoints

NOVEMBER 3, 2022

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

Customer Experience 213

Customer Experience Clienteling Boutique Accessories 213