Comparison Shopping Consumer Customer Experience Marketing 
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.
Retail TouchPoints
JANUARY 4, 2023
Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.
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Retail TouchPoints
FEBRUARY 21, 2024
Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.
Retail TouchPoints
AUGUST 24, 2020
Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.
Retail TouchPoints
JUNE 28, 2022
forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. We’re doing everything we can to help this customer stretch their budgets.”. What do customers see when they ask for things? 7% increase.
Retail TouchPoints
MAY 5, 2021
Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
Hunton Andrews Kurth
OCTOBER 18, 2021
The law, which is the first of its kind in the US, requires that all qualifying retail locations that offer childcare items or children’s toys maintain a gender neutral section or area where a “reasonable selection” of toys and items shall be displayed together, “regardless of whether they have been traditionally marketed for either girls or boys.”.
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