Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.
Retail TouchPoints
MARCH 23, 2021
Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy.
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Retail TouchPoints
AUGUST 24, 2020
Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.
Retail TouchPoints
JANUARY 4, 2023
Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.
Retail TouchPoints
FEBRUARY 21, 2024
With rising fuel prices, supply chain and logistics challenges, and higher labor and production costs, retailers are struggling with how to efficiently deliver a high volume of goods to consumers who have quickly become accustomed to seamless purchasing experiences.
Retail TouchPoints
MAY 5, 2021
DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. The numbers speak for themselves: Online sales of alcohol in the U.S.
Inside Retail
SEPTEMBER 19, 2022
When Mark Zuckerberg and his Metamates first introduced shopping features on Instagram, they were no doubt eyeing the end-to-end experience of Tencent’s ubiquitous WeChat. The Asian market seems to have steered towards mega all-in-one apps. Meta’s value proposition in shopping has been thin on both sides of the equation.
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