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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I Together with ThredUP, I’m committed to ghosting fast fashion.

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

In a warehouse on the outskirts of Barcelona, women stand at conveyor belts, manually sorting T-shirts, jeans and dresses from large bales of used clothing – a small step towards tackling Europe’s towering problem of discarded fashion. It did not respond to a request for comment on the suggestion it needed to do more.

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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.

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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

“The powerful combination of Simon’s leadership in physical retail, Authentic’s brand development expertise and Shein’s on-demand model will help us drive scalable growth and together make fashion more accessible to all.” has accused China of committing genocide and using forced labor in its repression of Muslim Uyghurs.