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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. It requires commitment, effort and accountability from both sides of the equation. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

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AuMake ends FY21 down $7.8m, hopeful for new year

Inside Retail

Through our new platform, anyone with a WeChat account can be an influencer and effectively act as a sales agent for the brands. AuMake will also trial the use of its social e-commerce platform in Australia next year, and is seeking to grow its portfolio of New Zealand-made products to sell on to its Chinese target market.

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The importance of an elite B2B customer experience

Inside Retail

Alibaba seeks to have a full understanding of its target markets and their specific purchasing habits. But you don’t need to be a multibillion-dollar market leader to master your B2B customer experience. Customer accounts provide retailers with opportunities for personalisation beyond simply price and catalogue.

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How to Price Your Product for a Successful Retail Launch

Retail Bound

Understand Your Target Market Knowing your target market is essential in pricing your product successfully. You need to understand their spending habits, income levels, and perceived value of similar products in the market. These include cost-plus pricing, value-based pricing, and competitor-based pricing.

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Price Positioning: What It Is and How It Affects Customer Behavior

Wiser

This approach takes into account the perceived value of the product or service to the customer, as well as how it compares to similar offerings from competitors. How price positioning is used can vary greatly depending on the industry, the product or service in question, and the specific market segment being targeted.