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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. during the forecast period.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 319
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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. It requires commitment, effort and accountability from both sides of the equation.

Marketing 257
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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Getting Started with TikTok Influencer Marketing

Small Biz Trends

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141
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5 Marketing Strategies To Help You Find New Customers

Retail Minded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Price Positioning: What It Is and How It Affects Customer Behavior

Wiser

Understanding your product’s position in the market is crucial for success, especially when it comes to price. Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price. But What Is Price Positioning?