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The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. It requires commitment, effort and accountability from both sides of the equation. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 266
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How making data-driven decisions in retail is changing

Inside Retail

Major retailers such as Amazon and Walmart have been leveraging data for some time to enhance their customer experiences. A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers.

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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market. Chinese consumers tend to seek peer-to-peer interactions with sellers and other consumers as they decide whether or not to make an online purchase.

Consumer 286
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Price Positioning: What It Is and How It Affects Customer Behavior

Wiser

This approach takes into account the perceived value of the product or service to the customer, as well as how it compares to similar offerings from competitors. How price positioning is used can vary greatly depending on the industry, the product or service in question, and the specific market segment being targeted.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

For example, you can offer users the option to create an account or subscribe to receive special offers and discounts, which allows you to collect valuable information such as their preferences, purchase history or demographic data. First-party data, because it comes from the horse’s mouth, is much more effective for targeted marketing.

Marketing 325
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Innovate or die: How brands can create impact

Inside Retail

From cutting edge technology in the supply chain to groundbreaking metaverse initiatives and non-fungible tokens in customer experience, it certainly is an interesting time in the retail sector. The harder thing for brands these days is to have meaningful interactions with their target markets in an authentic manner.