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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Building a Customer Retention Strategy

Rangeme

With funnel understanding, you can build a customer retention strategy for e-commerce and retail. Customer retention in e-commerce. E-commerce retention starts the moment a customer makes a purchase (in the diagram above that would be the Decision step). Customer retention in retail.

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Using Promotions to Promote Your Business

365 Retail

There are many methods businesses can use to attract and retain customers. Another way is to have promotions running. Promotions can include special offers, discounts and a lot more. The only exception to this may be finding out about promotions that could be beneficial to them. Types of Promotion.

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Retention and loyalty – how to grow when the market is down

Inside Retail

An alternative approach is to focus on delivering an overall Customer Experience (CX) specifically designed to drive consistent and co-ordinated interactions across all touchpoints along the shopper journey.

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Clarus Commerce Rebrands as ebbo Following PrizeLogic Acquisition

Retail TouchPoints

The new branding was created to signify the combination of Clarus Commerce’s loyalty offerings and PrizeLogic’s loyalty, promotion and rebate programs. The company’s full suite of customer loyalty solutions includes punch card programs, points-based rewards, retention rewards, premium loyalty and digital rebate programs.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Supermarket loyalty schemes will be key for customer retention in the UK during cost-of-living crisis, says GlobalData

Retail Times

The leading data and analytics company notes that discounts are the most appealing reward to people when shopping at retailers, with nearly a fifth (19.7%*) of UK people agreeing that such promotions are important to them as rewards when they consider collecting loyalty card points.