Inside Retail

APRIL 26, 2021

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. million merchants using Shopify can tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”.

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Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. Live shopping. Best practices from China.

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Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

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Retail TouchPoints

JULY 23, 2020

billion people, engage them with relevant content and lead them quickly down the marketing funnel to purchase at an unparalleled scale. By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent. The potential is enormous. from 2019.

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RIS News

SEPTEMBER 25, 2023

TikTok is reshaping the world of social commerce, introducing shoppable content to its platform and leveraging the power of influencer marketing.

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Retail TouchPoints

JULY 28, 2021

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As Social commerce is expected to account for $84 billion in U.S.

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Retail TouchPoints

NOVEMBER 2, 2022

but will expand to additional markets into 2023. Snap joins the BigCommerce ecosystem of direct integration partners, which also includes Amazon , Facebook , Google and TikTok. Snapchat for BigCommerce is currently only available in the U.S.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19. Live shopping emerges.

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Retail TouchPoints

JUNE 10, 2022

The market could reach $783.3 Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

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Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. million monthly active users on its phone apps.

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Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Thinking Long Term. UK and Indonesia.

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Independent Retailer

FEBRUARY 15, 2022

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

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Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Notably, many of the tactics – be it hype drops, IP collaborations, or time-bound live-broadcasts are all utilised to dominate social media feeds and algorithm recommendations to similar audience types and potential customers.

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Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

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Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

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A1 Retail

DECEMBER 20, 2021

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. But how can brands get social commerce right? Social commerce is here to stay. Experience is key.

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Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Tayson has some advice for marketers who are interested in this area of growth.

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Retail TouchPoints

NOVEMBER 29, 2023

said William White, Chief Marketing Officer of Walmart U.S. “We know gifting and curling up to watch a favorite Christmas movie are part of so many families’ traditions, so what better time to launch an innovative, first-of-its-kind shoppable series?” in a statement. “

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Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

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Marketing Payment Services Beauty and Health Fulfillment 278

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

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Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

OCTOBER 8, 2021

But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand. The two companies collaborated on a Fall 2021 collection that launched online and in stores in two key markets: the U.S. (on on September 30) and Japan (on October 2).

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Retail TouchPoints

AUGUST 3, 2021

The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Social Commerce. Social commerce has been far more prominent in China than in the U.S.

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Retail TouchPoints

DECEMBER 7, 2021

“Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

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