Retail TouchPoints

FEBRUARY 8, 2022

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated. Promotions Align with Changing Shopping Habits.

Promotions 289

Promotions Marketing Consumer Planning 289

Wiser

OCTOBER 3, 2023

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge.

Promotions 144

Promotions Marketing Planning Returns 144

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

DECEMBER 8, 2023

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion. Michaels’ email subscribers have received a 20 % off PetSmart coupon (good through Dec. 10 and only in the U.S.),

Promotions 264

Promotions Marketing ATS 264

Inside Retail

FEBRUARY 2, 2024

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261

Marketing Promotions Management 261

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.

Promotions 130

Promotions Advertising Fashion Management 130

Inside Retail

NOVEMBER 15, 2023

” Customers visiting any Liquorland, First Choice Liquor Market, and Vintage Cellars stores can access support services by scanning a QR code on their mobile device. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.

Promotions 246

Promotions Management Consumer Marketing 246

Retail TouchPoints

AUGUST 8, 2022

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings. Retention Rewards to Foster Loyalty.

Promotions 277

Promotions Merchant Services Shipping Consumer 277

Retail TouchPoints

APRIL 11, 2022

Lowe’s has promoted Brandon Sink to EVP and CFO, effective April 30, 2022. He is a proven leader with strong financial and operational acumen, and I look forward to working together as we execute our strategy and continue to grow our market share, expand operating margins and deliver meaningful shareholder value.”.

Finance 288

Finance Promotions Accounting Returns 288

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

MARCH 12, 2021

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. In his new role, Sherwin will report directly to Oblak.

Marketing 166

Marketing Promotions Advertising ATS 166

Retail TouchPoints

AUGUST 27, 2020

Logility has rolled out the latest release of its Logility Price and Promotion solution, which uses machine learning to predict the impact of promotional activity on inventory.

Promotions 282

Promotions Location Planning Marketing 282

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264

Marketing ATS Customer Retention Promotions 264

Retail TouchPoints

JANUARY 31, 2023

is taking advantage of the long tenures and broad experience of its executive team, promoting from within to strengthen its portfolio of Pottery Barn brands and provide greater support for the retailer’s marketing and global business. Williams-Sonoma Inc.

Marketing 275

Marketing Promotions 275

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Returns Promotions 290

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 306

Marketing Promotions Advertising Planning 306

Retail TouchPoints

OCTOBER 4, 2022

Starboard Cruise Services , the LVMH Moët Hennessy Louis Vuitton luxury retail-at-sea company, has promoted Sherrie Day to the role of Global Head of Merchandising. Day will report to Lisa Bauer, President and CEO of Starboard. Day’s responsibilities will include managing Starboard’s merchandising strategy worldwide.

Promotions 317

Promotions Boutique Shipping Shopping 317

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278

Marketing Promotions Consumer Management 278

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

AUGUST 26, 2022

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. Garratt’s promotion follows a strong Q2 2022 performance for the retailer, with same-store sales up 4.6% Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.

Promotions 264

Promotions Finance Accounting Management 264

Retail TouchPoints

APRIL 12, 2023

She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers’ projects and personal preferences, launched a media measurement practice and changed the marketing team’s key metrics to deliver better enterprise, department and incremental sales.

Promotions 354

Promotions Marketing Management ATS 354

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

JULY 21, 2022

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022. Nordstrom, Inc.

Marketing 300

Marketing Sporting Goods Merchant Services Apparel 300

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has been with Kohl’s since 2017, beginning as SVP, Media and Personalization and promoted to EVP, Customer Engagement, Analytics and Insights in June 2020. Christie Raymond.

Marketing 304

Marketing Promotions Consumer 304

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

NOVEMBER 27, 2022

The project aims to showcase previously-derelict properties as attractive commercial spaces, promote local artists and makers, and improve the look and feel of the local retail precincts. It has since expanded to 12 sites and 20 shops, promoting 38 diverse businesses and artists across the municipality.

Promotions 242

Promotions Shopping Marketing ATS 242

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 264

Marketing Wholesale Promotions Customer Experience 264

Retail TouchPoints

SEPTEMBER 15, 2023

has announced a series of executive leadership appointments across its merchandising and store organizations, effective immediately, including the promotions of Jamie Nordstrom to the role of Chief Merchandising Officer, Fanya Chandler to President of Nordstrom stores and Gemma Lionello to the newly created role of President of Nordstrom Rack.

Merchandise Store 264

Merchandise Store Promotions Store Operations Management 264

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

Promotions 272

Promotions Markdowns Returns Shopping 272

Retail Dive

OCTOBER 11, 2022

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

Promotions 103

Promotions Marketing Planning 103

Mass Relators

MARCH 31, 2024

Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

Promotions 52

Promotions Merchant Services Planning Beauty and Health 52

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 334

Marketing Shipping Promotions Accounting 334

Inside Retail

JUNE 14, 2023

An ever-evolving space According to Dr Seshan Ramaswami, associate professor of marketing education at Singapore Management University, Singaporeans were already in the process of transitioning to e-shopping for purchases before the pandemic hit. Others may follow.

Marketing 246

Marketing Grocer Promotions Supermarket 246

Retail TouchPoints

AUGUST 18, 2023

McLay, who joined Walmart in 2015, had roles in strategy and supply chain and led the retailer’s Neighborhood Market business before taking on the top jobs at Sam’s Club. Chris Nicholas, currently COO of Walmart U.S., will replace McLay as President and CEO of Sam’s Club U.S., with both changes taking effect Sept.

Promotions 246

Promotions Marketing Management Store Operations 246

Inside Retail

JANUARY 19, 2023

Increased promotional activities during key Black Friday, Cyber Monday and the Christmas / Boxing Day sales periods impacted the group’s gross margin. million due to “challenging market conditions”. Online sales fell 21 per cent. An underlying EBITDA loss of between $2.5 European sales fell 4 per cent to $20.16

Promotions 130

Promotions Fulfillment Fashion Accounting 130