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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Top 5 markdown actions to take to dominate at mid-season sale

Inside Retail

Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. Let me temporarily put my academic hat on and go back to Marketing 101, and the distinction between ‘price’ and ‘value’.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. Increase promotional effectiveness. According to Nielsen, the U.S. Better track, monitor and gauge customer demand.

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