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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

Markdowns 305
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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 205
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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. Bad Bots are Siphoning Profits.

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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

What is a retail markdown strategy? A retail markdown strategy is a plan that describes when and how certain products should go on markdown. Having a markdown strategy is important because, all too often, markdowns are a kneejerk reaction to end-of-life inventories. ” What are markdowns in retail?

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. However, Journeys still accounted for 56.3% Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023. of Genesco’s $483.3

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

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The Ultimate Guide to Retail Promotions

Wiser

Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. These two types of brands often choose to go about retail promotions in different ways. Your competitive positioning is a key metric when planning retail promotions. Know Where You Fit in .