Inside Retail

JANUARY 19, 2023

In a trading update based on unaudited accounts for the period to January 1, the business recorded a sales decline of 8 per cent to $168.6 Increased promotional activities during key Black Friday, Cyber Monday and the Christmas / Boxing Day sales periods impacted the group’s gross margin. Online sales fell 21 per cent.

Promotions 130

Promotions Fulfillment Fashion Accounting 130

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

Marketing 298

Marketing Accounting Promotions Shopping 298

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 200

Marketing Retail Marketing Advertising Promotions 200

Hunton Andrews Kurth

JUNE 26, 2023

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts. Control Over Access.

Accounting 73

Accounting Promotions Marketing Management 73

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 299

Marketing Shipping Promotions Accounting 299

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Brands that establish meaningful KPIs and track progress with performance metrics can better demonstrate accountability and transparency.

Consumer 162

Consumer Accounting Promotions Shipping 162

Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. And promotional products often create a more memorable brand experience.

Promotions 136

Promotions Advertising Shipping Accounting 136

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

Marketing Spend 204

Marketing Spend Visual Merchandising Marketing Consumer 204

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

Promotions 130

Promotions Advertising Marketing Consumer 130

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

Target Market 218

Target Market Marketing Kiosk Promotions 218

Retail TouchPoints

APRIL 9, 2021

eBay is hosting a series of in-person product authentication events for collectors across the country to promote its new online Authenticity Guarantee program, which rolled out in October 2020. By comparison, new watches comprise 57% of the total watch inventory on eBay, but only account for 33% of total watch sales.);

Promotions 179

Promotions Accounting Marketing ATS 179

Wiser

SEPTEMBER 6, 2017

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. A successful promotional strategy can bring your brand to a more targeted audience. An important aspect is the look and feel of your ads.

Promotions 180

Promotions Shipping Accounting Marketing 180

Small Biz Trends

AUGUST 13, 2022

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course!

Marketing 116

Marketing Advertising Accounting Promotions 116

Retail TouchPoints

DECEMBER 6, 2023

Through a special promotion, a limited number of Prime Student members will be able to get $25 flights to and from home during the holiday season. A total of 3,000 $25 flight tickets will be available during this promotion, with 1,000 tickets dropping at 12 a.m. Prime and Marketing Tech at Amazon in a statement. “It’s

Promotions 243

Promotions Accounting Marketing ATS 243

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Promotions Advertising 141

Wiser

APRIL 20, 2021

It’s hard to set the right price, build the perfect promotion, launch a new product, or otherwise achieve eCommerce success in your market. One way is through market listening. But what is market listening? What is Market Listening? Market Listening or Social Listening? How do we do this?

Marketing 148

Marketing Promotions Accounting Consumer 148

Mass Relators

SEPTEMBER 12, 2022

PHILADELPHIA — Rite Aid announced on Monday that Steve Bixler, vice president of financial accounting, will become the new chief accounting officer effective Jan. Bixler has served in accounting roles at Rite Aid for the last 21 years and was promoted to his current role as vice president in 2020.

Accounting 52

Accounting Promotions Marketing ATS 52

Inside Retail

MARCH 26, 2024

Lush expects MPs to receive over 23,000 signed letters from its customers as part of the company’s promotion of Animal-Free Science Advocacy’s ‘I am not a labtool’ campaign. The promotion will run until April 10. The post Lush urges government to create animal-free testing appeared first on Inside Retail Australia.

Promotions 227

Promotions Accounting Marketing 227

Inside Retail

APRIL 10, 2024

But while labour and marketing budgets are typically the first to be put on the chopping block, retailers may be overlooking opportunities to reduce costs in the back end by automating everyday finance functions, such as accounts payable and accounts receivable. “I

Payment Services 264

Payment Services Finance Accounting Management 264

Retail TouchPoints

DECEMBER 27, 2023

Rethinking the Product Development Lifecycle For many new products, CPG leaders fixate on pre-launch and launch activities, opting to spend the bulk of their investment on things like product innovation, demand forecasting and marketing strategy. More effective promotions. existing knowledge). Enhanced demand planning.

Operating Expenses 212

Operating Expenses Promotions Consumer Marketing 212

Retail TouchPoints

JANUARY 25, 2022

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. As marketers, we are excited about the challenges of reaching new customers, rewarding our best customers and charting a path to growth. Act small: Use a QR code! The QR code is back.

Management 235

Management Marketing Customer Experience Inventory Management 235

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 209

Marketing Consumer Accounting Promotions 209

Retail TouchPoints

NOVEMBER 6, 2020

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 140

Marketing Promotions Outdoor Consumer 140

Inside Retail

MARCH 9, 2023

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Temu has asked the court to dismiss the lawsuit.

Marketing 130

Marketing Fast Fashion Drop-Shipping Jewelry 130

Inside Retail

MARCH 12, 2024

This month, Square is launching a special promotion for Australian retailers, offering 20 per cent off selected hardware – exclusively for companies with an Australian Square account. Find out more about Square’s onsite hardware promotion here. Each code is limited to one redemption per Square account holder.

Payment Services 130

Payment Services Accounting Promotions Point of Sale 130

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 261

Advertising Accounting Marketing Promotions 261

Mass Relators

APRIL 20, 2023

Dollar General has promoted Kelly Dilts to executive vice president and chief financial officer, effective May 1. including chief accounting officer and senior vice president, finance and investor relations. The post DG promotes Kelly Dilts to Chief Financial Officer appeared first on MMR: Mass Market Retailers.

Promotions 52

Promotions Finance Accounting Planning 52

Retail TouchPoints

JANUARY 3, 2023

Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. According to the 2022 State of Bot Mitigation Report , nearly 70% of companies using anti-bot solutions lost revenue to bot-driven account fraud.

Merchant Services 276

Merchant Services Payment Services Accounting Checkout 276

Mass Relators

AUGUST 30, 2022

on August 30 announced new leadership promotions and roles for nine officers. Zak Brining has been promoted to senior vice president of corporate store operations. Donny Lau has been promoted to senior vice president and chief strategy officer. Dan Connow has been promoted to vice president of store operations.

Promotions 52

Promotions Store Operations Management Accounting 52

Mass Relators

SEPTEMBER 2, 2021

Walgreens and InComm Payments have launched Scarlet, a bank account and debit card powered by Mastercard and issued by MetaBank, and available exclusively at Walgreens. Scarlet provides tools to help account holders build healthy financial habits, earn rewards, and save on future purchases. DEERFIELD, Ill. Cash back at the register.

Accounting 52

Accounting Merchant Services Payment Services Promotions 52

Mass Relators

DECEMBER 13, 2021

WEST DES MOINES, Iowa — Three Hy-Vee executives have been promoted to new roles, the company announced on Friday. He held many retail store operations and management positions within Hy-Vee, and in 2006 he was promoted to assistant vice president, operations, northwestern district.

Promotions 52

Promotions Accounting Health & Wellness Planning 52

Mass Relators

OCTOBER 22, 2021

Hy-Vee’s Amber Specialty Pharmacy subsidiary has promoted three executives to new posts that focus on continued growth and innovation for the company, which was named 2020 Specialty Pharmacy of the Year by the National Association of Specialty Pharmacy. OMAHA, Neb. — Ortner has been with Hy-Vee, Inc. Micaila Ruiz. Julie Zatizabal.

Promotions 52

Promotions Finance Accounting Management 52

Mass Relators

MARCH 27, 2023

SAN FRANCISCO — Instacart has introduced new digital marketing tools designed to help retailers create more affordable, personalized experiences for their customers and build brand loyalty, the company said on Monday.

Marketing 52

Marketing Promotions Accounting Grocer 52

Retail TouchPoints

JULY 21, 2023

Schnuck Markets has extended its partnership with Instacart to introduce Caper Carts, which use AI and computer vision to automatically identify items shoppers put into them, allowing shoppers to then skip the line and check out using the cart technology. The supermarket retailer will roll out the smart carts at select St.

Checkout 189

Checkout Promotions Supermarket Accounting 189