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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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The Secret Behind Quick-Turn Merch: A Strong Partner

Retail TouchPoints

To take the obsession even further, it seems like everyone is wearing branded apparel promoting them. How do these brands turn around these drops so quickly? While you may not be shipping products worldwide, the benefit of an international company is its extensive network of suppliers, sourcing and tools.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Temu has asked the court to dismiss the lawsuit.

Marketing 130
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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Last Crumb even drops limited amounts of special-flavored cookies. . To put this into perspective, Cowen Equity Research has predicted that the sneaker resale market will be worth $30 billion globally by 2030. By entering numerous emails and shipping addresses, the bots can get around traditional fraud detection systems.

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. Customers can try on and test apparel under these simulated conditions (no sales inventory is available on-site), and then purchases are shipped directly to their homes.

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Getting pricing and products right to win in the era of inflation

Inside Retail

For example, regular online shoppers with smaller orders require more shipping, fulfilment, potential returns and customer service – are you accounting for these costs if you’re absorbing and not passing them onto the shopper? Plan for and adapt to market shifts to emerge stronger from these challenging conditions.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

In terms of savings, we see that our members are driven by our big promotional events in the Spring and during the holiday season. We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members. RTP: Sephora also is very big on creating customer communities.

Consumer 207