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CPGs launch exclusive brands and bundle pricing targeting cash-strapped consumers

Retail Wire

They are also introducing bundle packaging where customers can save more on a per ounce basis than when they purchase single items. Consumer packaged goods companies are rolling out exclusive brands sold only at the likes of Costco and Walmart. in-article

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10 Different Techniques to Try to Increase High-End Retail Sales

Retail Focus

Use Strategic Pricing Create pricing strategies that reflect the value of your products and services. For example, consider bundling, price breaks, and discounts.

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Pricing Strategies Explained: Which One is Right for You?

Wiser

One of the biggest challenges for retailers is deciding on—and implementing—a pricing strategy that will increase profits and drive customer loyalty. It can be tough when you’re pricing new products. Set your prices too high and you can miss out on possible sales.

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Opinion: How Experiments Influence Customer Decisions in a Digital-First World

Retail TouchPoints

A good example of this is retail catalogs, which adopted an experiment to see if prices ending with $0.99, i.e. $7.99 This is famously called psychological pricing or charm pricing. It is a technique to keep a buoyant pricing strategy.

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Product Bundling: What It Is and How to Bundle like a Pro

Wiser

With product bundling. Keep reading to learn more about product bundling, what it is, why it works, and how brands and retailers should incorporate bundling into their eCommerce and brick-and-mortar strategies. What is Product Bundling? Product bundling is when two or more items are packaged together for sale at a lower price than the items sold individually. There are many different types of bundling, including: Razors and replacement blades.

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10 Leading Strategies for Pricing New Products (2021)

Retalon

Ten new product pricing strategies that work. At the same time, defining your new product pricing strategy is exciting for a very different reason. These ten leading pricing strategies for new products can get you started. Why is new product pricing so challenging?

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How to Price for Long-Term Growth and Profit

Wiser

We tend to think of pricing as its own distinct practice. In reality, a pricing strategy needs to be baked into the entire process. If that’s the case, does the pricing reflect the value? What is a Pricing Strategy? Competitor pricing. Common Pricing Strategies.

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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

But markdowns are an important part of a pricing continuum, and can be used strategically to minimize inventories and maximize profits. But how do you plan pricing for the thousands of SKUs in your assortment? Adopt an agile / automated markdown pricing strategy.