Wiser

NOVEMBER 12, 2019

Product bundling is when two or more items are packaged together for sale at a lower price than the items sold individually. How Does Product Bundling Work? Product bundles are valuable for both retailers and consumers. Looking at shoppers first, bundling is a plus because of the perception of value.

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Wiser

JULY 14, 2020

What is a Pricing Strategy? A pricing strategy is a model that determines the best way to align the prices of a company’s products or services with its business goals, product attributes, and consumer demands. Competitor pricing. Common Pricing Strategies. Cost-Based Pricing. Bundle Pricing.

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Retalon

MARCH 9, 2021

The retailer will make more money on less price-sensitive customers early in the product lifecycle before selling to less profitable customers later on. Price skimming can work with consumer technologies that have unique features or demand from early adopters. Bundle pricing. Optional product pricing.

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Retail Wire

AUGUST 2, 2022

Consumer packaged goods companies are rolling out exclusive brands sold only at the likes of Costco and Walmart. They are also introducing bundle packaging where customers can save more on a per ounce basis than when they purchase single items.

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Wiser

AUGUST 22, 2022

When a new product enters the market, retailers will take a look at competitors selling the same or similar products and see what their prices are. This will largely determine the products’ starting price regardless of things like product costs or consumer demand. For example, a product that is priced at $29.95

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Retalon

APRIL 14, 2021

Use alternative pricing strategies in your markdowns. A straight price cut may not be the best way to mark down end-of-life products. Retailers have many other pricing strategies to choose from. Buy-One-Get-One bundle pricing has the financial impact of a 50% price cut, but it doubles the number of units customers buy.

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