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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. Additionally, these markets have different culinary preferences and even lifestyles that can and should influence pricing.

Markdowns 292
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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 191
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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. Bad Bots are Siphoning Profits.

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. However, Journeys still accounted for 56.3% Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023. of Genesco’s $483.3

Location 169
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 286
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 183
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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

This year saw the proposal of the Fashion Sustainability and Social Accountability Act. To help address this, some retailers have been using advanced artificial intelligence (AI) to improve forecasting capabilities and optimize markdown processes to reduce product waste. A Starting Point. Recommerce.