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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media and technology solutions for Fortune 500 clients in the retail space.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

Different departments can collaborate more easily and work toward a common understanding of the data, promoting better decision-making. Here are just a few examples: Marketing Attribution model: This model helps in determining which marketing channels and campaigns are driving the most traffic and revenue.

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8 Simple Tactics to Increase Market Basket Size

Wiser

Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store. A small market basket size is one item—what counts as a large basket is up to you. Offer Promotions.

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Why Bricks & Mortar Businesses Should Invest In Technology

Retail Focus

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this is just one layer.

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