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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

In all these markets, the conversation is hyper-focused on inflation and its impact on the cost of living. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. The practice can blow up on businesses.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. What is Merchandising?

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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

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8 Steps to Encourage Customers to Purchase Your Product in Your Retail Shop in 2024

V Count

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. The strategic placement of advertisements based on customer traffic data can significantly enhance their effectiveness.