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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. A nostalgic new store look, led by McCartney Design, will connect customers with an open kitchen which allows them to observe the cake baking and decorating. This story was originally published on Franchise Executives.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

A clearly defined brand character also helps marketers, brand teams and comms professionals by drawing a line between what is in character, and what isn’t. The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between.

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Aldi launches Corner Store in convenience push

Inside Retail

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The reality is that there is no one example of what a disabled consumer looks like.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

In all these markets, the conversation is hyper-focused on inflation and its impact on the cost of living. Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. It’s noticeable how few of the major retailers have invested in their stores. The practice can blow up on businesses.