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5 Ways to Improve Customer Experience and Increase Conversion Rates

V Count

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. Are customers getting clogged up in some sections?

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

A clearly defined brand character also helps marketers, brand teams and comms professionals by drawing a line between what is in character, and what isn’t. The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

Video content analytics can help managers evaluate the effectiveness of store layouts and displays based on foot traffic flow. Combined with point of sale systems and sales data, this can lead to improved merchandising, in-store displays and increased sales. Customer Demographics. Store Security.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

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The Benefits of Connecting Online and Offline Shopping Data

Shopper Motion

Retailers can get a more comprehensive view of their customers’ shopping habits and preferences. Understand what products and services are most popular, which channels and marketing efforts are most effective. For example, retailers can use data on online and in-store sales to optimize inventory management and reduce waste.