Remove Checkout Remove Marketing Remove Promotions Remove Store Layout
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Why Bricks & Mortar Businesses Should Invest In Technology

Retail Focus

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Ensuring ease of payment via contactless self-checkout or frictionless apps removes barriers to purchase. Research indicates a 40% improvement in mood with exposure to pleasant scents.

Consumer 270
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8 Simple Tactics to Increase Market Basket Size

Wiser

Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store. A small market basket size is one item—what counts as a large basket is up to you. Offer Promotions.

Marketing 103
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Today’s consumers might browse products online and then feel, try and buy them in physical stores. Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery.

Consumer 147
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5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

Retail TouchPoints

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Think of video as your digital store’s mannequin. .

Checkout 198
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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

In all these markets, the conversation is hyper-focused on inflation and its impact on the cost of living. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions.

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10 Ways to Keep Customers from Leaving Your Store Empty-Handed and Boost Your Profitability

V Count

If customers find that the store lacks variety or does not carry the specific products they are looking for, they are likely to leave the store without making a purchase. Long Checkout Lines : The efficiency of a store’s checkout process can also impact a customer’s shopping experience.