Remove Customer Experience Remove Marketing Remove Promotions Remove Store Layout
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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. These insights emphasize the multifaceted nature of customer preferences and the importance of personalizing the shopping environment to individual needs.

Consumer 298
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Why Bricks & Mortar Businesses Should Invest In Technology

Retail Focus

By investing in technology, bricks and mortar businesses give themselves the best possible chance to survive and even thrive during these economically turbulent times, by encouraging repeat store visits and purchases through enhanced customer experience (CX) and smarter business decisions.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption. These businesses find themselves at a demanding intersection.

Consumer 230
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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue. Reports for every team member.

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How to Effectively Monitor Planogram Compliance

Wiser

Common Issues With Planogram Compliance One issue that brands often see when it comes to planogram compliance is inconsistent implementation across various store locations. There’s often a lag between the time a planogram is created and when it’s implemented in-store.