Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 237

Marketing Wholesale Promotions Customer Experience 237

Retail TouchPoints

AUGUST 8, 2022

There’s no question that strategic promotions and discounts motivate consumers to buy a product. According to our recent survey , more than a quarter (26%) of respondents said that discounts motivated their decision to enroll in a subscription experience. But which promotions should you use to attract subscribers?

Promotions 238

Promotions Merchant Services Shipping Consumer 238

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 220

Marketing Retail Marketing Advertising Promotions 220

Mass Relators

FEBRUARY 7, 2024

Publix vice president of customer experience Bob Bechtel is retiring from the supermarket retailer after 45 years of service, the company said on Wednesday. Bob has spent his career focusing on customer service,” Publix CEO Kevin Murphy said in a statement. He was promoted to his current position in 2019. LAKELAND, Fla.

Customer Experience 52

Customer Experience Promotions Supermarket Management 52

Hyken

AUGUST 14, 2023

Brands should aim to bridge the gap between their brand image and customer experience. If customers become excited about the product or brand, their expectations should be met or exceeded from the moment they interact with the business. Aligning the messaging and experience is crucial in maintaining customers’ enthusiasm.

Customer Experience 52

Customer Experience Marketing Employee Engagement Promotions 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 270

Marketing Promotions Advertising Comparison Shopping 270

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Retail TouchPoints

MARCH 8, 2024

where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions. Paradela has more than 25 years’ experience with Lidl, most recently as GM of Purchasing and Marketing for Lidl Spain. business.

Supermarket 254

Supermarket Customer Experience Promotions Marketing 254

Hyken

JULY 17, 2023

Top Takeaways: Employee experience is the new customer experience. According to Deloitte’s State of Inclusion survey , nearly 2/3 of workers have experienced bias in the workplace, and 40% experience bias at least once a month. Your digital marketing team shows the world what your brand is all about.

Customer Experience 98

Customer Experience Marketing Promotions Management 98

Inside Retail

APRIL 12, 2024

Against this backdrop comes the latest creative refresh from DFO, highlighting that its national portfolio of seven outlet centres is more than just premium brands at the best prices, it is also an increasingly interactive and great customer experience. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. According to Gartner , 87% of brands expect to compete on customer experience in 2021.

Marketing 313

Marketing Consumer Customer Experience Promotions 313

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

Point of Sale 289

Point of Sale Marketing Customer Experience Promotions 289

Inside Retail

APRIL 8, 2024

From a modest apartment to a thriving online platform and now a sprawling physical space, iMotorbike’s journey exemplifies innovation, quality, and a steadfast commitment to its customers. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 per cent to reach US$34.87 billion by 2028.

Marketing 130

Marketing Payment Services Fulfillment Planning 130

Retail TouchPoints

DECEMBER 28, 2023

The Container Store has promoted two executives as it continues to focus on strengthening its “Custom Spaces” business. Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores.

Customer Experience 254

Customer Experience Promotions Store Operations Marketing 254

Retail TouchPoints

OCTOBER 2, 2020

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. The home improvement retailer also announced additional senior leadership promotions.

Promotions 163

Promotions Merchant Services Store Operations Advertising 163

Hyken

SEPTEMBER 13, 2023

Every once in a while, someone will ask, “What’s the difference between customer service and customer experience?” Customer service really drove the customer experience. A customer could visit a store or business. A customer could visit a store or business. My answer used to be easy.

Customer Experience 58

Customer Experience Promotions Shopping Marketing 58

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 It’s mental exhaustion for consumers and also a lot of money wasted by marketers. As a marketer you get awareness from an influencer like that, but you need an expert to find the right product for someone and show them how to use it.

Consumer 318

Consumer Promotions Returns Marketing 318

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

Marketing 260

Marketing Dead-Stock Payment Services Advertising 260

Inside Retail

MARCH 4, 2024

In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

Beauty and Health 130

Beauty and Health Marketing Consumer Promotions 130

Hyken

AUGUST 27, 2021

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent.

Customer Experience 129

Customer Experience Technical Support Finance Management 129

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. We all like to think big.

Management 252

Management Marketing Customer Experience Inventory Management 252

Retail TouchPoints

MAY 15, 2023

Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers. Just as they can personalize and promote products when consumers turn on an app or smart speaker, brands can send a personalized message when consumers turn off the gadget.

Marketing 202

Marketing Inventory Management Consumer Shopping 202

Inside Retail

JULY 22, 2021

Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role. Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs.

Promotions 130

Promotions Customer Experience Marketing Shopping 130

Inside Retail

JULY 22, 2021

Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role. Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs.

Promotions 130

Promotions Customer Experience Marketing Shopping 130

Retail TouchPoints

APRIL 3, 2024

Instead, your scheduled content will appear automatically, allowing you to focus on serving your customers and furthering other strategies for boosting sales. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

Promotions 270

Promotions Customer Experience Point of Sale Accessories 270

Retail TouchPoints

OCTOBER 14, 2021

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Baratto has been with Under Armour since 2018 as Managing Director of the company’s Europe, Middle East and Africa (EMEA) region.

Consumer 218

Consumer Promotions Customer Experience Management 218

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

Marketing Spend 223

Marketing Spend Visual Merchandising Marketing Consumer 223

Retail TouchPoints

MARCH 21, 2024

Business units such as logistics, customer experience and marketing should all be involved in discussions around the company’s IT infrastructure needs so that they can strategize their side of the business accordingly.

Planning 207

Planning Customer Experience Management Promotions 207

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 304

Loss Prevention Planning Customer Experience Inventory Management 304

Retail Focus

JULY 6, 2023

In the ever-evolving world of retail, personalisation has become a key driving force in enhancing customer experiences. As a retail journalist with two decades of experience, I’ve closely observed emerging trends in the UK’s retail sector.

Retail Trends 130

Retail Trends Marketing Promotions Customer Experience 130

Hyken

OCTOBER 27, 2023

This week, we feature an article by Srushti Shah, Head of Product Marketing for Middleware. She writes about how flexible workspaces revolutionize work, enhancing customer experiences through cost savings, increased productivity, and a dynamic, collaborative environment.

Customer Experience 48

Customer Experience Customer Retention Promotions Fulfillment 48

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Training should cover the importance of diverse datasets in preventing AI bias, particularly in product recommendations and marketing strategies.

Customer Experience 321

Customer Experience Supply Chain Management Promotions Advertising 321

Retail TouchPoints

APRIL 15, 2024

In the metaverse experience, users help Blinky, a friendly eye-bulb character, overcome challenges caused by prolonged exposure to screens and learn about appropriate eyecare habits to help maintain healthy vision. The series’ first season has engaged more than 300,000 users since its debut in October 2023.

Promotions 130

Promotions Accessories Fashion Location 130

Independent Retailer

AUGUST 2, 2022

This is a staggering figure, but retailers can rise to the digital challenge with the right web partner, innovative ecommerce solutions, and customer engagement strategies. To do so, business owners should start by asking themselves and their web teams the following questions: What is the customer experience standard for your vertical?

Customer Experience 65

Customer Experience Kiosk Promotions Shopping 65

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Wiser

FEBRUARY 23, 2024

This equilibrium is key to ensuring that a brand maintains its premium status without succumbing to the pressures of market-driven price slashing. Understanding the challenges faced by retailers, as well, in synchronizing promos and adjusting to rapid price changes is crucial for building successful omnichannel relationships.

Marketing 78

Marketing Promotions Advertising Wholesale 78