Retail TouchPoints

OCTOBER 6, 2022

During the session Fine-Tune Your Holiday Strategies With the Latest Spending Insights , Michael McNamara, Senior Principal for Mastercard SpendingPulse, and Emilie Kroner, EVP, Retail & Commerce at Mastercard, used key findings from the summer 2022 SpendingPulse to chart trends for the 2022 holiday season.

Merchant Services 268

Merchant Services Payment Services Promotions Location 268

Retail TouchPoints

DECEMBER 13, 2023

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 362

Consumer Marketing Promotions Management 362

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 289

Social Commerce Consumer Marketing Shopping 289

Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. Those three competitors in particular are also leading the charge in social commerce.

Social Commerce 254

Social Commerce Consumer Shopping Returns 254

Retail TouchPoints

NOVEMBER 9, 2023

.’s entire data strategy is designed to attract and retain Gen Z customers , and the move into Roblox was validated based on direct consumer feedback. Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. To promote the new experience, e.l.f.

Jewelry 255

Jewelry Accessories Promotions Consumer 255

Retail TouchPoints

APRIL 25, 2022

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is 4X higher than traditional marketing emails so the upsell potential is massive.”.

Returns 281

Returns Shopping Promotions Social Commerce 281

Retail TouchPoints

OCTOBER 24, 2022

to promote and sell vintage clothing from its older lines, with an emphasis on its iconic American look. The fund was created to help bring new technology to the market in order to help people think and shop differently. Additionally, Lee is launching the Lee Archives in the U.S. eBay Boosts Six Circular-Focused Small Businesses.

Fashion 263

Fashion Social Commerce Promotions Customer Experience 263

Retail TouchPoints

NOVEMBER 3, 2023

Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. The retailer also sought to better align the merchants and products it promoted in these varied campaigns as a way to spread as wide a net as possible to draw in new customers. “If

Advertising 274

Advertising Apparel Marketing Promotions 274

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Retailers are now working with a digitally literate customer base where the opportunity is enormous, but so is the competition.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

JANUARY 4, 2022

psychographic; Engaging in performance art and absurdism to attract a new audience; and Promoting the well-being of their customers. Phillip Jackson: We’re firm believers that the free market decides what it wants, at least when it comes to physical goods and services. If that takes place, we’ll see VR become commerce-capable.

Consumer 333

Consumer Customer Experience Marketing Fulfillment 333

Retail TouchPoints

MARCH 1, 2021

We believe it’s crucial to look at product ratings, because we won’t offer up promotions or offers for things that have bad reviews or don’t have enough content” associated with them. “We get thousands of reviews every day, and 70% of those reviews come from brands’ websites,” reported Mancilla. “We

Consumer 289

Consumer Social Commerce Promotions Planning 289

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. One of the biggest challenges for every marketer is relevancy,” Lisbona said.

Consumer 275

Consumer Wholesale Marketing Accessories 275

Retail TouchPoints

NOVEMBER 8, 2022

There are currently more than 300 creator economy startups on the market designed to serve the entire creator work cycle, according to Crunchbase’s database. Brands and retailers have a unique opportunity to respond to this gap in the market and make it easier for creators to engage with them. Creating an Experience Influencers Love.

Marketing 231

Marketing Promotions Consumer Social Commerce 231

Inside Retail

FEBRUARY 27, 2023

This is a strategy of ensuring the online and offline sales experiences are integrated, particularly in premium product categories like jewellery, where there is a mental spending limit online. Customers are more likely to trade up when they transition to the in-store environment.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

A1 Retail

SEPTEMBER 27, 2021

Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online. Emplifi , a unified customer experience platform, has announced the acquisition of Go Instore, a UK-based live streaming video platform.

Social Commerce 40

Social Commerce Customer Experience Promotions Fashion 40

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. Principle 4: Activate influencer marketing. Michelle M.

Marketing 316

Marketing Planning Consumer Fulfillment 316

Retail TouchPoints

MARCH 1, 2024

Natori can use Albert to target customers who had previously engaged with and/or purchased similar products, registered on the ecommerce site or participated in a promotion. Vertical Integration Enhances Natori’s Flexibility Natori was founded by Ken’s mother Josie Natori, who remains the company’s CEO and Chief Creative Officer.

Department Stores 232

Department Stores Wholesale Finance Apparel 232

Retail TouchPoints

AUGUST 30, 2023

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We

Advertising 242

Advertising Promotions Consumer Returns 242

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 304

Social Commerce Shopping Fashion Checkout 304

Retail TouchPoints

SEPTEMBER 20, 2022

The Innovation Partners will provide “test and learn” social, entertainment and livestreaming opportunities. Walmart will now work with each of its new partners to connect advertisers with its customers at key moments in the shopper journey, whether they are happening on Walmart.com or not.

Advertising 265

Advertising Apparel Promotions Marketing 265

Retail TouchPoints

AUGUST 8, 2023

Retail TouchPoints asked executives from five different brands to share: Why Threads has been valuable for their companies and consumers; How they’re integrating Threads into their social strategies; What methods have worked well so far; and Lessons they would share with other business executives. Why is Threads Valuable?

Beauty and Health 230

Beauty and Health Consumer Marketing Social Commerce 230

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. And layered behind all this content is another big investment the retailer recently made — a new customer data platform. “ said Hawkins.

Checkout 278

Checkout Marketing Fashion Shipping 278

Retail TouchPoints

JANUARY 15, 2021

Total costs (marketing, packaging, shipping, fulfillment, storage, etc.) / # of orders = cost per order. Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS): A happy customer becomes a loyal customer, and a loyal customer equals more sales. are factored in.

Payment Services 150

Payment Services Promotions Shipping Planning 150

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Merchant Services 251

Merchant Services Payment Services Consumer Outdoor 251

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Statistics: The Big Picture.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144

Retail TouchPoints

AUGUST 5, 2021

“The migration of some consumer activity to online browsing and buying indicates that if retail destinations are to maximize their revenue potential post-COVID, then they need to be able to embrace these behaviors,” said Diane Wehrle, Marketing & Insights Director at Springboard. “

Merchant Services 264

Merchant Services Fulfillment Promotions Consumer 264

Retail TouchPoints

JULY 14, 2020

In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. RTP: What have been some of your most successful marketing strategies? promoted our product without being paid.

Checkout 192

Checkout Fulfillment Shipping Payment Services 192

Retail TouchPoints

NOVEMBER 18, 2021

Our marketing team has also benefited from the implementation, since we were able to retarget customers with denim products that were a better fit for their unique size and shape, and promote styles that will better suit their bodies.”. Boost BNPL usage by integrating offerings into loyalty and digital wallet programs.

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Digital commerce will increase as a percentage of sales in key markets for luxury brands and retailers,” said Willersdorf.

Clienteling 280

Clienteling Consumer Accounting Boutique 280

Retail Minded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. This is especially true among luxury consumers, who expect higher-quality brand interactions along with higher price tags.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. This is especially true among luxury consumers, who expect higher-quality brand interactions along with higher price tags.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

Marketing 246

Marketing Consumer Location Promotions 246

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245