article thumbnail

Europe’s Premier Invitation-only Event for Senior Customer Experience Leaders in Retail

Retail Focus

The 11 th year of the CX Retail Exchange , 11-12 July 2023, will invite senior customer experience leaders in retail to the Hilton, Syon Park, to explore the biggest challenges and solutions in the industry. 5 stars!” To secure your place at the CX Retail Exchange 2023, request an invitation or visit our site.

article thumbnail

The four trends defining online retail in 2024

Inside Retail

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Nicolau said this ad type will be an effective tool to drive traffic to a brand’s website, feature seasonal deals, share limited-time offers, showcase top items or promote recent product launches. Dynamic Showcase Ads (DSA). Brands can integrate their product catalogs with the help of TikTok partners Productsup or Feedonomics.

article thumbnail

How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

article thumbnail

LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

In the metaverse experience, users help Blinky, a friendly eye-bulb character, overcome challenges caused by prolonged exposure to screens and learn about appropriate eyecare habits to help maintain healthy vision. The series’ first season has engaged more than 300,000 users since its debut in October 2023.

article thumbnail

Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail TouchPoints

“We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

article thumbnail

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

These include: Expanding the availability of Shops ads, which allow businesses to send potential customers directly to their Meta Shop or their own website, to thousands of new U.S. in November 2022 ), Meta is clearly focused on honing its social commerce strategy to maintain its lead in the space.