Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 249

Social Commerce Consumer Shopping Returns 249

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. This trend not only enhances the overall shopping experience but also bridges the gap between online and offline retail.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 259

Consumer Merchant Services Payment Services Advertising 259

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). McNamara spotlighted a surge in promotional activities in July 2022 that marked the official kickoff of the back-to-school season.

Merchant Services 263

Merchant Services Payment Services Promotions Location 263

Retail TouchPoints

NOVEMBER 14, 2023

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. The lawsuit accuses these domains of using Temu’s trademarks without a license in order to “to create a false association with Temu and deceive consumers.” 16, 2023 in the U.S.

Fast Fashion 231

Fast Fashion Customer Experience Promotions Fashion 231

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Starting holiday promotions earlier helps retailers attract these shoppers’ business.

Returns 277

Returns Shopping Promotions Social Commerce 277

Retail TouchPoints

NOVEMBER 9, 2023

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. To promote the new experience, e.l.f. Cosmetics has launched e.l.f. Beauty in a statement.

Jewelry 251

Jewelry Accessories Promotions Consumer 251

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 361

Consumer Marketing Promotions Management 361

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. How to Take Consumer Engagement and LTV to New Levels.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 285

Social Commerce Consumer Marketing Shopping 285

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. If that takes place, we’ll see VR become commerce-capable.

Consumer 331

Consumer Customer Experience Marketing Fulfillment 331

Retail TouchPoints

NOVEMBER 27, 2023

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Consumer 269

Consumer Wholesale Marketing Accessories 269

Retail TouchPoints

MARCH 1, 2024

“The stronger the commitment shown by the customer, the stronger the retargeting,” said Ken Natori, President of Natori in an interview with Retail TouchPoints. That’s much more useful [data] than the first consumer. Natori’s retargeting campaigns make use of data gleaned from the on-site behavior of the consumers being retargeted.

Department Stores 226

Department Stores Wholesale Finance Apparel 226

Retail TouchPoints

AUGUST 5, 2021

Time that consumers spent sheltered in place was largely spent browsing and buying online and scrolling through social networks, and experts believe consumers’ evolved digital behaviors are here to stay. The baseline must be for malls and centers to have a persuasive online presence with links through to retailers’ websites. “The

Merchant Services 264

Merchant Services Fulfillment Promotions Consumer 264

Inside Retail

FEBRUARY 27, 2023

This is a strategy of ensuring the online and offline sales experiences are integrated, particularly in premium product categories like jewellery, where there is a mental spending limit online. Customers are more likely to trade up when they transition to the in-store environment.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand.

Advertising 271

Advertising Apparel Marketing Promotions 271

Retail TouchPoints

MAY 8, 2023

One big thing we’re seeing is the rise of conversational commerce, with interactions that are completely within a conversational interface. That’s part of the very fast-moving trend toward meeting customers where they are , and that’s often in a conversational interface.

Merchant Services 245

Merchant Services Payment Services Consumer Outdoor 245

Retail TouchPoints

AUGUST 8, 2023

“People are hungry for a text-focused social media platform, especially in the book world!” Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse. But we really like Threads because it acts as a text-based, more promotional place.

Beauty and Health 225

Beauty and Health Consumer Marketing Social Commerce 225

Retail TouchPoints

AUGUST 30, 2023

“Our customer is there to discover new products, trends and educate themselves on brands they have heard about. Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results.

Advertising 240

Advertising Promotions Consumer Returns 240

A1 Retail

SEPTEMBER 27, 2021

Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online. Emplifi , a unified customer experience platform, has announced the acquisition of Go Instore, a UK-based live streaming video platform.

Social Commerce 40

Social Commerce Customer Experience Promotions Fashion 40

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 303

Social Commerce Shopping Fashion Checkout 303

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. Organizing a retail event in a physical store can be a good way to pull consumers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

DECEMBER 14, 2021

The power of this new social experience design process is that it extends beyond the design and planning stage. It becomes a cross-category and cross-department resource after the store’s public unveiling, as the new social visual teams convert to marketing and promotion teams to support the retailer and brand.

Marketing 316

Marketing Planning Consumer Fulfillment 316

Retail TouchPoints

NOVEMBER 8, 2022

Focus on building meaningful relationships: At the end of the day, creators are consumers too. Don’t just send out products in hopes that they’ll promote them,” advised Lindsey Hyams, a part-time creator, college student and co-founder of a network for college students to connect with PR, social media and influencer professionals.

Marketing 225

Marketing Promotions Consumer Social Commerce 225

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

Clienteling 275

Clienteling Consumer Accounting Boutique 275

Retail TouchPoints

SEPTEMBER 20, 2022

The Innovation Partners will provide “test and learn” social, entertainment and livestreaming opportunities. These new advertising functions follow the rollout of a number of consumer-facing site enhancements designed to “take the guesswork out of online shopping” for Walmart shoppers. Choose Your Own Model AR try-on tool for apparel.

Advertising 259

Advertising Apparel Promotions Marketing 259

Retail TouchPoints

MARCH 9, 2023

Forever 21 has done this, merging its online and offline inventory, promotions, pricing and creative so that “everything is available, visible and consistent” no matter what channel a shopper is currently using. Forever 21 is working hard to evolve its offerings in line with these new consumer demands.

Checkout 278

Checkout Marketing Fashion Shipping 278

Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

Checkout 191

Checkout Fulfillment Shipping Payment Services 191

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 215

Social Commerce Fashion Returns Consumer 215

Retail Geek

OCTOBER 6, 2022

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Scot: [14:26] Right.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 275

Advertising Social Commerce Consumer Marketing 275

Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. Brand fans are one level above a regular customer.

Marketing 246

Marketing Consumer Location Promotions 246