Retail TouchPoints

SEPTEMBER 29, 2021

Gabe Nicolau, Director of Global Vertical Ad Solutions at TikTok described them at the TikTok World event as a “frictionless way of reaching consumers since they appear right in people’s For You feeds.”. In-feed ads are where the real shopping action happens. Here are three ways TikTok plans to get there: Collection Ads.

Social Commerce 307

Social Commerce Shopping Advertising Marketing 307

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 224

Social Commerce Consumer Marketing Advertising 224

Retail Wire

FEBRUARY 3, 2022

Consumers are increasingly making purchases through social media and brand websites instead of going through retailer sites, according to retail executives at Fortune’s Reimagining Customer Experience virtual summit. Social commerce and social selling is the future,” said Fran Horowitz, CEO of Abercrombie.

Consumer 130

Consumer Social Commerce Customer Experience ATS 130

Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future.

Retail Trends 273

Retail Trends Social Commerce ATS Consumer 273

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. We ask, ‘How robust is the content? How many reviews are there?’

Consumer 288

Consumer Social Commerce Promotions Planning 288

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 308

Social Commerce Payment Services Checkout Shopping 308

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

Consumer 147

Consumer Checkout Social Commerce Shipping 147

Retail TouchPoints

NOVEMBER 18, 2020

Retailers, platforms and solution providers discussed how they’ve been rising to the occasion during the Redefining the Connected Retail & Consumer Experience virtual event, hosted by the IoT Consortium and GS1 US. I think that consumers find a way,” said Brommers.

Customer Experience 228

Customer Experience Kiosk Clienteling Fulfillment 228

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019.

Merchant Services 264

Merchant Services Payment Services Social Commerce Consumer 264

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 226

Social Commerce Loss Prevention Customer Experience Customer Retention 226

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 273

Marketing Consumer Checkout Customer Experience 273

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Are you thinking of using TikTok for your retail brand? Influencer Marketing.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

Consumer 279

Consumer Beauty and Health Returns Location 279

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 270

Social Commerce Shopping Advertising Consumer 270

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 235

Social Commerce Marketing Advertising Shopping 235

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Payment Services 248

Payment Services Social Commerce Accounting Customer Experience 248

Inside Retail

APRIL 4, 2024

According to Aussie-born global fintech Airwallex – which last month launched its State of Cross-border eCommerce: Key Trends of 2024 Report – a whopping 54 per cent of global consumers are expected to increase their international online spending over the next six to 12 months. trillion by 2030.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 248

Social Commerce Consumer Shopping Returns 248

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

Social Commerce 299

Social Commerce Checkout Consumer Point of Sale 299

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 258

Consumer Merchant Services Payment Services Advertising 258

Retail TouchPoints

SEPTEMBER 16, 2021

Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.

Social Commerce 257

Social Commerce Shopping Planning Consumer 257

Retail TouchPoints

AUGUST 10, 2021

retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Rethinking the Brick-and-Mortar Store.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

JANUARY 10, 2024

Retailer Unveils Search Powered by Generative AI Walmart announced the drone delivery expansion at the Consumer Electronics Show (CES) in Las Vegas, where Walmart President and CEO Doug McMillon delivered a keynote address. We build technology to serve people and not the other way around,” said McMillon in his keynote.

Social Commerce 233

Social Commerce Fashion Shopping Consumer 233

Retail TouchPoints

AUGUST 9, 2022

“There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We We already have so many options to choose from, but there’s a unique opportunity for consumers to find new and interesting products.” Build Trust Through Transparent CX.

Social Commerce 288

Social Commerce Returns Consumer Marketing 288

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Don’t be afraid to experiment. Make it fun.

Customer Retention 259

Customer Retention Customer Experience Advertising Consumer 259

Retail TouchPoints

OCTOBER 12, 2023

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. So what’s at play here and where might we go next?

Social Commerce 275

Social Commerce Consumer Shopping Marketing 275

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

Social Commerce 231

Social Commerce Consumer Shopping Accounting 231

Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Hyken

MAY 28, 2021

But now, shopping is a constant experience. So what can retailers do to make sure the customer experience in eCommerce is positive and engaging for customers? What can they do to win loyal customers in this effortless economy?? . Create seamless customer journeys? . Personalize the experience.

Customer Experience 69

Customer Experience Checkout Returns Social Commerce 69

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 331

Payment Services Checkout Telecommunications Social Commerce 331

Retail TouchPoints

JULY 7, 2022

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 285

Marketing Social Commerce Consumer Management 285

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

Customer Experience 284

Customer Experience Telecommunications Checkout Marketing 284

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 275

Consumer Customer Experience Apparel Advertising 275

Retail Minded

APRIL 7, 2022

Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

Consumer 98

Consumer Social Commerce Point of Sale Shopping 98

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. This trend not only enhances the overall shopping experience but also bridges the gap between online and offline retail.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98