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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 257
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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. Rethinking the Brick-and-Mortar Store. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. Retailers must provide compelling reasons for in-store visits, blending digital and physical experiences. This extends beyond apps or digital signage to creating memorable experiences within the store’s space.

Shopping 312
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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

“The stronger the commitment shown by the customer, the stronger the retargeting,” said Ken Natori, President of Natori in an interview with Retail TouchPoints. That’s much more useful [data] than the first consumer. Natori’s retargeting campaigns make use of data gleaned from the on-site behavior of the consumers being retargeted.