article thumbnail

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

article thumbnail

What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Tailored Customer Experiences Online, retailers would be wise to go beyond the typical “for Mom/brother/sister/partner” edits by implementing recommendation mechanisms specific to whom the shopper says they’re buying for.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

Shopping 312
article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

Marketing 256
article thumbnail

NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

[But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores. We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Checkout 215
article thumbnail

It’s not e-commerce anymore – it’s just commerce

Inside Retail

Online channels are proving to be an excellent platform through which retailers can provide customers with information-rich materials, such as sustainability alignment in response to the trend towards more conscious and mindful consumption. Engaging experiences that attract customers to the website or the store will only go so far.