article thumbnail

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

article thumbnail

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Predictions for the Future of Omnichannel 

Retail TouchPoints

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

article thumbnail

What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Previously, Minkow was a Senior Principal Advisor focusing on omnichannel retail, ecommerce and social commerce at global research and advisory company Gartner and was a business analyst in merchandising strategy at Target.

article thumbnail

NRF Big Show 2022 Returns to In-Person Format Despite COVID Challenges

Retail TouchPoints

.”; Growth opportunities , including guidance on selling luxury goods in China from Christina Fontana, Director of Strategic Partnerships at Alibaba Group , who stressed the importance of social commerce, particularly livestreaming.

Returns 272
article thumbnail

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Kyle Brill, Senior Director of Visual Merchandising, Club Monaco Matthew Cyr, Founder & CEO, Crave Retail Michelle Hernandez, Director, Omnichannel Marketing, Deckers Brands (UGG) Natalia Horvath, Global Head of Customer Marketing, Reserve Brands, Diageo Gabby Hirata, President & CEO, Diane von Furstenberg Michelle Bacharach, CEO, Findmine (..)

article thumbnail

It’s not e-commerce anymore – it’s just commerce

Inside Retail

Sales Mobile commerce has become the norm and social commerce has grown, especially as Gen Z become young adults with their own spending power. We believe the retailers that will genuinely thrive tomorrow will understand that success requires agility across the entire organisation, not just in a specific channel.