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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

In an uncertain demand environment, retailers leaned on discounting and flexible payment methods to entice shoppers this holiday season,” said Vivek Pandy, Lead Analyst at Adobe Digital Insights in a statement. of online orders (among retailers offering the service) and peaking on Dec. 22 and 23, when it drove 36.8%

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Other retailers and QSRs are now seeing the value in controlling traffic flow and general store congestion by locating checkouts at more than one entrance, or expanding the area to reduce employee count and handle more transactions faster. Roaming checkout enables employees to take payments from shoppers from anywhere inside the store.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To accomplish this, operational models need to be adapted quickly. Predicting what’s to come isn’t easy, but having a robust network infrastructure in place would allow retailers to deploy new services rapidly when they’re ready to add them — regardless of where stores are located, or how long they’ve been established.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

We are seeing the role of e-commerce in a number of distinct parts of the journey and motivations to shop online have moved far beyond convenience alone: 1. Awareness Online channels should be leveraged to promote broader awareness of their products and services to potential customers across multiple platforms.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Lionesque Group CEO Melissa Gonzalez and MG2 Design Principal Justin Hill will reveal how retailers can rethink the checkout experience while maintaining fluidity between high-touch customer service and self-service capabilities during an interactive roundtable discussion on Nov. 17 from 1:20 to 2:10 p.m. 17 from 12 to 12:30 p.m.