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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

In an uncertain demand environment, retailers leaned on discounting and flexible payment methods to entice shoppers this holiday season,” said Vivek Pandy, Lead Analyst at Adobe Digital Insights in a statement. Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1% of online sales, up from 47% in 2022.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

A shopper that’s on the hunt for a particular backpack, on the other hand, will have dedicated more time to the experience, perhaps shopping via their desktop after wrapping up their workday. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore. And the gains are enormous.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To accomplish this, operational models need to be adapted quickly. Predicting what’s to come isn’t easy, but having a robust network infrastructure in place would allow retailers to deploy new services rapidly when they’re ready to add them — regardless of where stores are located, or how long they’ve been established.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. Secondly, having a strong e-commerce channel enables customers to find products online that they may have struggled to locate in-store.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

On the diversity, equity and inclusion front, Stephen Wicks of BlackBusinessList.com and Deborah Biddle, Founder and Chief Consultant of The People Company, will examine the state of how DE&I strategies are executed at the store level. The ins and outs of livestreaming. 16 from 3 to 3:30 p.m. 17 from 1:20 to 2:10 p.m.