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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

In an uncertain demand environment, retailers leaned on discounting and flexible payment methods to entice shoppers this holiday season,” said Vivek Pandy, Lead Analyst at Adobe Digital Insights in a statement. of online orders (among retailers offering the service) and peaking on Dec. 22 and 23, when it drove 36.8%

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To accomplish this, operational models need to be adapted quickly. Predicting what’s to come isn’t easy, but having a robust network infrastructure in place would allow retailers to deploy new services rapidly when they’re ready to add them — regardless of where stores are located, or how long they’ve been established.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

We are seeing the role of e-commerce in a number of distinct parts of the journey and motivations to shop online have moved far beyond convenience alone: 1. Awareness Online channels should be leveraged to promote broader awareness of their products and services to potential customers across multiple platforms.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. 17 from 1:20 to 2:10 p.m. Striking while the Buy Now, Pay Later iron is hot. 17 from 12 to 12:30 p.m.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re Stores will be critical again this year, but more as fulfillment centers providing curbside pickup, BOPIS or other contactless transactions.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. We have a strong global presence and we are in the “good” malls; if you go to the good mall and to the good store you can find LUXIE. We now ship to 160 countries and we have three fulfillment centers, in the UK, U.S.

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