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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Lionesque Group CEO Melissa Gonzalez and MG2 Design Principal Justin Hill will reveal how retailers can rethink the checkout experience while maintaining fluidity between high-touch customer service and self-service capabilities during an interactive roundtable discussion on Nov. 17 from 1:20 to 2:10 p.m. 17 from 12 to 12:30 p.m.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. All of them are now charging for advertising and other bells and whistles on their sites. RTP: How has business been during the coronavirus crisis, and how have you pivoted?

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