Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 246

Merchant Services Social Commerce Checkout Payment Services 246

Retail TouchPoints

NOVEMBER 3, 2023

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed. Rather than creating one ad for many, now we create many ads for all.”

Advertising 245

Advertising Apparel Marketing Promotions 245

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 233

Fulfillment Social Commerce Customer Retention Consumer 233

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 259

Home Furnishings Advertising Consumer Customer Experience 259

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 229

Checkout Payment Services Kiosk Advertising 229

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Advertising by Retailers. You might be surprised. billion by 2023 ( SBT ).

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. ET, hear from Kaspien CEO Kunal Chopra as well as executives from the Boogie Board and Strider Sports International brands on how to make the best decision for your company.

Merchant Services 280

Merchant Services Payment Services Consumer Beauty and Health 280