Advertising Returns Social Commerce Store Operations 
Retail TouchPoints
OCTOBER 4, 2023
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
Retail TouchPoints
JANUARY 24, 2023
Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.
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Small Biz Trends
JULY 8, 2021
We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. 62% of customers buy more than what initially intended during in-store shopping.
Retail TouchPoints
NOVEMBER 11, 2021
Easton Town Center CEO Jennifer Peterson of Steiner + Associates will discuss the innovative solutions they’ve implemented throughout the customer journey, such as centralized pickup and return locations and using AR to improve brand and product discovery. Another layer of the marketplace conversation is new media and advertising offerings.
Retail Geek
MARCH 31, 2021
And I’m going to quote here the Amazon threat is overstated Macy’s nearly 800 stores offer a huge advantage over Amazon. Scot: [23:49] It makes logical sense the store operators themselves one credit for that stuff too. Scot: [41:57] So Ross do there.
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