Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 275

Social Commerce Returns Consumer Marketing 275

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Make it fun.

Customer Retention 244

Customer Retention Customer Experience Advertising Consumer 244

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 221

Advertising Returns Social Commerce Marketing 221

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 and increase return on ad spend by 32.8%. million impressions.

Advertising 230

Advertising Promotions Consumer Returns 230

Retail TouchPoints

APRIL 16, 2024

The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

Shopping 130

Shopping Advertising Returns Consumer 130

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 250

Merchant Services Finance Advertising Marketing 250

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 4 Brand and performance marketing should be intertwined: In times of economic uncertainty, marketing and advertising budgets are typically the first to be cut — especially brand marketing, which has a reputation of being hard to quantify and connect to financial outcomes. One truly can’t exist without the other,” she said.

Marketing 282

Marketing Wholesale Advertising Consumer 282

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Currently available by invite only in the U.S.,

Advertising 281

Advertising Fulfillment Returns Shopping 281

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 228

Shipping Clienteling Returns Shopping 228

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 271

Home Furnishings Advertising Consumer Customer Experience 271

Retail TouchPoints

DECEMBER 2, 2022

When Mitchell’s grandfather, Morris “Moishe” Cohen, returned from fighting in World War II, he and his brother-in-law took over the business. Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve Word-of-Mouth in the Digital Age.

Social Commerce 270

Social Commerce Clienteling Location Shopping 270

Retail TouchPoints

JULY 30, 2020

Schools and universities are presenting plans designed to ensure students’ safe return to classrooms, but regardless of their children’s age, parents, grandparents and caregivers are purchasing more health-related goods to help them prepare. Heightened competition inspiring hyperlocal, omnichannel advertising.

Merchant Services 252

Merchant Services Advertising Apparel Planning 252

Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. As billions of dollars are invested in reducing e-commerce friction, and as social commerce becomes more shoppable, retail needs to focus on its sustainable competitive advantage – the physical experience.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 252

Merchant Services Checkout ATS Fulfillment 252

365 Retail

MARCH 1, 2022

We predict that the ongoing shift in buyer behaviour and subsequent move to online shopping will be the driving forces for brands to continue and even accelerate the pace of their Amazon digital transformation sales strategies, as well as use this as an opportunity to improve their digital commerce operations.

Social Commerce 111

Social Commerce Drop-Shipping Fulfillment Shopping 111

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 259

Advertising Social Commerce Consumer Marketing 259

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Want more proof?

Consumer 249

Consumer Merchant Services Payment Services Advertising 249

Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. Advertising by Retailers. billion by 2023 ( SBT ).

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 3, 2022

They feel like when they see an advertisement from a brand it doesn’t even feel like an ad. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. People love the content they see on the platform. It’s coming from a creator.

Marketing 244

Marketing Consumer Advertising Social Commerce 244

A1 Retail

FEBRUARY 12, 2024

Kate Grindal, Retail Manager, Cadw said “Great to see many of our existing suppliers returning this year, it’s the perfect opportunity to catch up in one day.” We have been really surprised by the amount of new customers but we have also seen dormant customers returning to us this season.” #SBS In fashion we expect seasons.

Fashion 59

Fashion Returns Accounting Management 59

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail TouchPoints

NOVEMBER 11, 2021

Easton Town Center CEO Jennifer Peterson of Steiner + Associates will discuss the innovative solutions they’ve implemented throughout the customer journey, such as centralized pickup and return locations and using AR to improve brand and product discovery. Another layer of the marketplace conversation is new media and advertising offerings.

Merchant Services 296

Merchant Services Payment Services Consumer Beauty and Health 296

Retail TouchPoints

JANUARY 15, 2021

You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Website traffic: More than 4.5

Payment Services 149

Payment Services Promotions Shipping Planning 149

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

Retail Media Networks Retail media networks are a form of advertising that enables retailers to monetize their first-hand data to better serve customers with more relevant offers when shopping in digital and physical stores and via email/SMS. Most of the time, a consumer returns a product in-store and makes the refund at the same retailer.

Retail Trends 94

Retail Trends Social Commerce Shipping Consumer 94

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. Yes Shopify is acquired No An innovation in e-commerce powered by ai (gpt4) surprises us by how fast it’s adopted and how cool it is. E-com returns 10-15% growth rates.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail TouchPoints

JULY 2, 2021

Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores. One of those is a desire for more meaningful, purposeful experiences. 3D merchandising and using 3D as a medium is going to be everywhere, there’s no doubt about it. .

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

AUGUST 20, 2022

Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. A lot of people get interested in buying products through tick-tocking us they haven’t necessarily like. Meaningfully faster than brick and mortar.

Consumer 83

Consumer Wholesale Drop-Shipping Social Commerce 83

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. E-com returns 10-15% growth rates. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48]

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping Loss Prevention 52

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 242

Advertising Social Commerce Promotions Outdoor 242

Retail Geek

JULY 26, 2023

You know how they can advertise and like really get this is kind of the negative side of some of the Amazon experience these days I was pretty sure I was in an anchor only mode but but a non anchor product snuck into my cart I end up getting up. Cattle catalogs and e-commerce and it’s a little bit of a broader catalog but it was up. [36:46]

Drop-Shipping 52

Drop-Shipping Apparel Shipping Consumer 52

Retail TouchPoints

NOVEMBER 21, 2022

We’ve learned through looking at the data and reading customer reviews that [a big part of our value prop] is helping men look good so they feel good, and women care so much about how the men in their lives feel — that has become a huge component of our advertising approach.”. Step Three: Trust the Machine. Yahalom said.

Marketing 301

Marketing Advertising Wholesale Apparel 301

Retail Geek

MARCH 31, 2021

Given how Shoppers tend to buy the same item in multiple sizes when they order online, Macy’s can use it stores to handle returns which lowers the shipping cost and offers a chance to win some sales while those customers are in there are stores. Scot: [41:57] So Ross do there.

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59