Advertising Merchant Services Returns Social Commerce 
Retail TouchPoints
MARCH 19, 2024
The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”
Retail TouchPoints
SEPTEMBER 16, 2021
In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.
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Retail TouchPoints
OCTOBER 4, 2023
With many brands seeking a more modular approach to their ecommerce presence and website, composable commerce offers interchangeable solutions to suit retailers’ unique and fast-changing business requirements, allowing retailers to respond quickly to unexpected changes by combining tech vendors. after deploying both of these tactics.
Retail TouchPoints
OCTOBER 7, 2022
The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Social Commerce Meets Affiliate Marketing.
Retail TouchPoints
NOVEMBER 16, 2022
Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.
Inside Retail
OCTOBER 21, 2021
Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. The online payments provider hopes to successfully negotiate and announce a deal by the time it reports quarterly earnings on Nov. It acquired return-service provider Happy Returns in May.
Retail TouchPoints
JULY 30, 2020
“However, what was interesting is the amount of money that’s going to be spent on things like subscriptions for educational services. As in previous years, mass merchants are poised to take the largest share of back-to-school and back-to-college sales, according to the Deloitte surveys.
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