Retail TouchPoints
SEPTEMBER 16, 2021
In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.
Retail TouchPoints
MARCH 19, 2024
The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”
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Retail TouchPoints
APRIL 18, 2023
For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And of course, building trust throughout the payment process is also incredibly important.
Inside Retail
NOVEMBER 28, 2022
This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.
Retail TouchPoints
OCTOBER 4, 2023
With many brands seeking a more modular approach to their ecommerce presence and website, composable commerce offers interchangeable solutions to suit retailers’ unique and fast-changing business requirements, allowing retailers to respond quickly to unexpected changes by combining tech vendors. after deploying both of these tactics.
Inside Retail
OCTOBER 21, 2021
James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high. Offer gift cards.
Retail TouchPoints
OCTOBER 7, 2022
The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Social Commerce Meets Affiliate Marketing.
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