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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchantsadvertising campaigns.) Merchants in the U.S.

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. share of ecommerce payments. of ecommerce spend.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.