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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting. Dynamic Showcase Ads (DSA).

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Going Global and Acting Local in the Ecommerce Era 

Retail TouchPoints

You want to also offer consumers something that hasn’t been fulfilled by their current options.” Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised?

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

based fulfillment centers in a bid to directly challenge ecommerce giants like Amazon and Shopify. We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Currently available by invite only in the U.S., UK, Canada and Australia.);

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

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How can online brands succeed?

365 Retail

We predict that the ongoing shift in buyer behaviour and subsequent move to online shopping will be the driving forces for brands to continue and even accelerate the pace of their Amazon digital transformation sales strategies, as well as use this as an opportunity to improve their digital commerce operations.

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How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Retail TouchPoints

When Mitchell’s grandfather, Morris “Moishe” Cohen, returned from fighting in World War II, he and his brother-in-law took over the business. The company’s website, built on WooCommerce , features all 2,000+ items carried in the store, and orders are fulfilled directly from the store itself. Word-of-Mouth in the Digital Age.