Retail TouchPoints

JUNE 9, 2023

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. Verdi: In its early days, advertising was anathema to BB&B. Verdi: In its anti-advertising environment, the brands were never promoted, and there was no strong customer concept unless you actually walked into the store.

ATS 277

ATS Advertising Promotions Consumer 277

Retail TouchPoints

OCTOBER 2, 2020

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. Michael Rowe has been promoted to President of The Home Depot Canada.

Promotions 172

Promotions Merchant Services Store Operations Advertising 172

Retail TouchPoints

OCTOBER 4, 2023

Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

JUNE 15, 2022

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo.

Fast Fashion 275

Fast Fashion Advertising Fashion Location 275

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 279

Home Furnishings Advertising Consumer Customer Experience 279

Retail TouchPoints

AUGUST 20, 2020

With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners. Follow The Leaders. Kroger and Walmart provide great examples to learn from. This, to me, is perhaps what’s needed to reshape retail.”.

Advertising 218

Advertising Net Profit Kiosk Consumer 218

Retail TouchPoints

JANUARY 30, 2024

This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy. Employees need to be well-versed in understanding AI’s mechanisms and skilled in navigating the moral complexities it might introduce.

Customer Experience 340

Customer Experience Supply Chain Management Promotions Advertising 340

Retail TouchPoints

APRIL 5, 2023

The retailer also will work to strengthen its global omnichannel ecosystem and scale higher-margin value streams, including advertising , data , memberships and marketplace , to help deliver a better customer experience while driving stronger returns.

Planning 245

Planning Fulfillment Returns Advertising 245

Retail TouchPoints

AUGUST 9, 2022

An old advertising slogan warned that we “never get a second chance to make a first impression,” and it’s a thought retailers should take to heart as they seek solutions for scheduling customer appointments.

Advertising 311

Advertising Accounting Consumer Location 311

Retail TouchPoints

FEBRUARY 23, 2022

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. The glossy flash-lit studio style of typical advertising photography stands in contrast to most amateur snapshot photography produced on mobile phones today.

Advertising 264

Advertising Outdoor Marketing Promotions 264

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. Other important factors to consider include the age and preferences of your customers. Determining what kind of content you want to share will help you figure out an appropriate frequency for updates.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

NOVEMBER 15, 2023

For example, with augmented reality glasses, retailers will personalize recommendations, similar to how we experience targeted online advertisements; shoppers will be able to pay for goods simply by looking at them; and much more.

Payment Services 278

Payment Services Shopping Advertising Promotions 278

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 278

Checkout Payment Services Kiosk Advertising 278

Retail TouchPoints

MARCH 13, 2024

Whether adjusting product features, pricing strategies or advertising content, the strategic use of demographic and geographic data empowers brands to effectively reach and engage their intended markets, driving business growth and sustaining long-term success.

Payment Services 264

Payment Services Consumer Customer Retention Marketing 264

Retail TouchPoints

MARCH 20, 2024

“It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.” They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too.

Specialty Retailers 278

Specialty Retailers Department Stores Consumer Advertising 278

Mass Relators

DECEMBER 12, 2022

. — Ariel dela Cruz has joined Dollar General as divisional vice president of store operations, in one of three executive moves the company announced. Tim Jagneaux has joined Dollar General as vice president of construction, and Megan Kokoska has come aboard as vice president of digital engagement.

Store Operations 52

Store Operations Advertising Marketing Management 52

Retail TouchPoints

JANUARY 11, 2022

By understanding where excess inventory or outdated packaging exists at a given location, real-time data can programmatically feed into advertising platforms, creating promotions targeted precisely at consumers where the product is on the shelf.

Advertising 261

Advertising Promotions Location Planning 261

Retail TouchPoints

MARCH 11, 2021

The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. I think the [marketing tactic] that I enjoyed the most was getting influencers to come through and shop at our stores and really advertise what they enjoyed about the experience,” said Lanier. “

Shopping 307

Shopping Outdoor Fulfillment Returns 307

Retail TouchPoints

JUNE 6, 2022

Supply chains and operations are also witnessing increasing acquisition or partnering moves with third-party delivery companies to better serve consumers. Last year, Carrefour and Uber announced the launch of a new rapid grocery delivery service in Paris via Uber Eats, from nine dark stores operated by Carrefour partner Cajoo.

Supermarket 290

Supermarket Advertising Store Operations Management 290

Retail TouchPoints

FEBRUARY 3, 2021

Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Inside Retail

APRIL 11, 2022

The increased prevalence of omnichannel solutions has forced businesses to rethink their approach to keeping consumers engaged when shopping in-store. With digitalisation in the retail sector gaining significant momentum, retailers are increasingly exploring new technologies to streamline services and simplify store operations.

Payment Services 147

Payment Services Checkout Point of Sale Advertising 147

Retail TouchPoints

APRIL 6, 2022

The company plans to diversify its revenue streams with more advertising and brand partnerships once its debt has been curbed, and also will look into residential development in Europe. However, URW is still betting its future on an asset-cutting strategy that sees its U.S. malls as prime targets.

Payment Services 278

Payment Services Department Stores Advertising Planning 278

Inside Retail

JUNE 7, 2022

Today, Haymes Paint is sold in approximately 250 independent hardware stores, such as Mitre 10 and Hardware & Building Traders, and around 100 company-owned, franchise and cooperative stores operating under the Haymes Paint and PaintRight banners.

Advertising 130

Advertising Store Operations Location Consumer 130

Retail TouchPoints

FEBRUARY 28, 2022

Etsy is canceling the current balances owed by all sellers in Ukraine, including listing fees, transaction fees and advertising fees. retailers are aiming to help Ukraine monetarily, whether directly or through charitable organizations.

Grocer 297

Grocer Fashion Finance Supermarket 297

Mass Relators

DECEMBER 5, 2022

. — Ariel dela Cruz has joined Dollar General as divisional vice president of store operations, in one of three executive moves announced by the company on Monday. Tim Jagneaux has joined Dollar General as vice president of construction, and Megan Kokoska has come aboard as vice president of digital engagement.

Store Operations 52

Store Operations Advertising Marketing Management 52

Retail TouchPoints

NOVEMBER 20, 2023

[With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels]. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 239

Apparel Marketing Returns Advertising 239

Retail TouchPoints

JULY 5, 2022

Over the past year, however, we’ve seen focus shift more towards retention, especially as brands and retailers try to manage customer acquisition costs and rely less on big advertising campaigns to bring in new business.

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Inside Retail

NOVEMBER 27, 2023

Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising. Walmart’s scan-and-pay app is another step towards cashier-less stores, empowering customers to scan and pay for items using their smartphones.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

FEBRUARY 7, 2024

parent company of the Tommy Hilfiger and Calvin Klein brands, operates more than 6,000 stores in 40 countries. In North America that operation is led in part by Mike Brown, PVH’s VP of Store Operations and Finance, who describes his job as “ blending store tech with operational efficiency.”

Point of Sale 287

Point of Sale Promotions Inventory Management Grocer 287

Retail TouchPoints

MAY 25, 2021

Cooley’s responsibilities include aligning across portfolio organizations to broaden revenue opportunities and bringing the needs of advertisers to the forefront of the product development roadmap. She leads the company’s efforts to deepen relationships with the nation’s top retailers, brands and restaurants.

Consumer 299

Consumer Advertising Shopping Promotions 299

Retail TouchPoints

JUNE 10, 2020

To lower costs, the company temporarily furloughed the majority of its store and support center employees, temporarily reduced the cash compensation of senior executives and cut back advertising. Prior to this crisis, our Signet team delivered results ahead of expectations for the fourth quarter and fiscal 2020.

Jewelry 158

Jewelry Fulfillment Advertising Location 158

Wiser

MARCH 15, 2022

Using in-store data, you can work against this by comparing how successful certain products are online vs. their in-store counterparts. If there are products that do consistently well online, create in-store deals to entice shoppers and then advertise these deals on your websites. Customer Experience.

Advertising 147

Advertising Customer Experience Consumer Promotions 147

Independent Retailer

SEPTEMBER 15, 2022

If you are running a grocery, convenience store , liquor shop, or something similar, you should think twice about waiting until tomorrow to reorder your best selling products. Thankfully, there are tools available for a store operator to attack this problem at its root. What is a Stockout?

Inventory Management 78

Inventory Management Grocer Store Operations Management 78

Retail TouchPoints

NOVEMBER 3, 2022

Wall-mounted screens and eye-catching displays advertising products distract shoppers from noticing floor hazards. Best practices to reduce the potential for STFs include proactive measures that keep aisles and other store areas free of clutter, and mats and rugs on stairs and landings secured or removed.

Accounting 279

Accounting Returns Management Advertising 279

Retail TouchPoints

SEPTEMBER 1, 2020

They gave us a lot of positive publicity and free advertisements, because they said ‘We do need local retail, those are the guys advertising in our newspapers, so let’s support them as well.’ Göritz: We had a lot of positive media feedback, including from the biggest Germany-based media group.

Advertising 158

Advertising Consumer Shopping Management 158

Retail TouchPoints

JULY 6, 2020

For The Groomsman Suit, “COVID was like a slap in the face after we had spent a lot of money renovating and building these beautiful showrooms and advertising to drive traffic,” Foley said. Fortunately, the company had moved cautiously into retail with small-footprint locations, and “about 99% of our business is still online,” she said.

Boutique 325

Boutique Customer Experience Location Accessories 325

Mass Relators

JUNE 2, 2023

Walmart has grown its retail media business, Walmart Connect, by offering advertisers the ability to reach consumers when they are searching for products on the retailer’s website as well as via thousands of digital televisions and point-of-purchase screens in its physical stores. BENTONVILLE, Ark.

Checkout 52

Checkout Advertising Store Operations Shopping 52