Retail TouchPoints

OCTOBER 2, 2020

In his new role, he will assume additional responsibility for global store operations, global supply chain and outside sales and service. Michael Rowe has been promoted to President of The Home Depot Canada.

Promotions 163

Promotions Merchant Services Store Operations Advertising 163

Retail TouchPoints

APRIL 3, 2024

Other important factors to consider include the age and preferences of your customers. Certain demographics may be more or less receptive to different types of images or advertisements. This reflects real-life customer experiences with your products and encourages others to engage with your brand on social media platforms.

Promotions 259

Promotions Customer Experience Point of Sale Accessories 259

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 240

Advertising Promotions Management Marketing 240

Retail TouchPoints

JUNE 9, 2023

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. Verdi brings a perspective shaped by his experiences creating witty campaigns for off-price retailers such as Daffy’s and Stein Mart. Verdi: In its early days, advertising was anathema to BB&B. Why do you think that is?

ATS 225

ATS Advertising Promotions Consumer 225

Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. The retailer’s average customer is a male between the ages of 30 and 65 , with a large percentage being fathers, which made launching in time for Father’s Day important.

Location 169

Location Visual Merchandising Store Operations Wholesale 169

Retail TouchPoints

APRIL 5, 2023

The retailer also will work to strengthen its global omnichannel ecosystem and scale higher-margin value streams, including advertising , data , memberships and marketplace , to help deliver a better customer experience while driving stronger returns.

Planning 194

Planning Fulfillment Returns Advertising 194

Retail TouchPoints

DECEMBER 25, 2023

Understanding the products shoppers tend to buy in a single basket can lead to co-merchandising opportunities that not only drive incremental sales, but also increase convenience for customers by reminding them of complimentary items they may otherwise forget to buy. Most retailers can name their top selling items.

Customer Experience 215

Customer Experience Dead-Stock Store Layout Point of Sale 215

Inside Retail

NOVEMBER 27, 2023

From AI-powered inventory systems to smart carts that personalise in-store shopping, the technological innovations are not only reshaping how retailers operate but also how they interact and engage with their customers. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

MARCH 20, 2024

“It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.” They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too.

Specialty Retailers 252

Specialty Retailers Department Stores Consumer Advertising 252

Retail TouchPoints

NOVEMBER 15, 2023

Once adopted by the mainstream, augmented reality glasses will truly combine the digital and physical shopping experiences to create an entirely new reality. Personalized, In-Person Immersion Mainstream AR glasses adoption will lead to a more personalized shopping experience in-store.

Payment Services 238

Payment Services Shopping Advertising Promotions 238

Retail TouchPoints

DECEMBER 21, 2023

It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout. For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Checkout 230

Checkout Payment Services Kiosk Advertising 230

Retail TouchPoints

AUGUST 9, 2022

An old advertising slogan warned that we “never get a second chance to make a first impression,” and it’s a thought retailers should take to heart as they seek solutions for scheduling customer appointments.

Advertising 266

Advertising Accounting Consumer Location 266

Wiser

MARCH 15, 2022

Using in-store data, you can work against this by comparing how successful certain products are online vs. their in-store counterparts. If there are products that do consistently well online, create in-store deals to entice shoppers and then advertise these deals on your websites. Customer Experience.

Advertising 147

Advertising Customer Experience Consumer Promotions 147

Retail TouchPoints

FEBRUARY 3, 2021

Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers.

Advertising 240

Advertising Marketing Spend Consumer Shopping 240

Retail TouchPoints

JULY 6, 2020

For more and more brands, data analysis drives the customer experience, and BEA winners exemplified that trend. stores, although the brand is sold widely by other retailers. “We Using Data To Determine Future Direction. In February 2019, e.l.f. Cosmetics shuttered its 22. We put that investment into digital,” Chopra explained.

Boutique 264

Boutique Customer Experience Location Accessories 264

Retail TouchPoints

NOVEMBER 20, 2023

[With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels]. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 173

Apparel Marketing Returns Advertising 173

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Statista reported that there were 328,208 physical stores in 2020 in the US.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Mass Relators

JUNE 2, 2023

Walmart has grown its retail media business, Walmart Connect, by offering advertisers the ability to reach consumers when they are searching for products on the retailer’s website as well as via thousands of digital televisions and point-of-purchase screens in its physical stores. BENTONVILLE, Ark.

Checkout 52

Checkout Advertising Store Operations Shopping 52

Cisco Retail

FEBRUARY 11, 2022

Francisco Market’s customers, associates, and operations all provide glimpses into the business needs retailers currently have, the capabilities that Cisco and its partners provide, and the outcomes that can be achieved through digital transformation. The Customer Experience. Store Operations.

Marketing 109

Marketing Checkout Kiosk Store Operations 109

Retail TouchPoints

SEPTEMBER 1, 2020

They gave us a lot of positive publicity and free advertisements, because they said ‘We do need local retail, those are the guys advertising in our newspapers, so let’s support them as well.’ Göritz: We had a lot of positive media feedback, including from the biggest Germany-based media group.

Advertising 149

Advertising Consumer Shopping Management 149

Retail TouchPoints

MARCH 8, 2021

Lacroix: Especially now with consumers interacting with brands so much digitally, there is a great opportunity to leverage your website, social media channels, ecommerce and digital advertising, but back that up with a human approach.

Consumer 253

Consumer Advertising Accounting Shopping 253

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. Some retailers are leveraging their gold mine of data to turn themselves into marketing vehicles for brands seeking to reach their customers, but navigating a path between merchant and media entity can be tricky.

Merchant Services 281

Merchant Services Payment Services Consumer Beauty and Health 281

Retail TouchPoints

AUGUST 3, 2020

For example, a retailer could allow the consumer to compare other retailers’ prices on their sites, like the price comparison tools insurance companies advertise. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else.

Consumer 276

Consumer Fulfillment Retail Trends Shopping 276

Retail TouchPoints

JULY 14, 2020

All of them are now charging for advertising and other bells and whistles on their sites. RTP: Can you share your perspectives on selling via marketplaces? Riley: From a volume standpoint, working with a marketplace doesn’t necessarily play in your favor. In one example we sold $100,000 worth of merchandise, but it cost us $70,000.

Checkout 190

Checkout Fulfillment Shipping Payment Services 190

Retail TouchPoints

DECEMBER 21, 2023

Which is why this year (and likely next year as well), the focus for resale operators , and the retailers that employ their services, was on tightening up operations as much as expanding them. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Nicole Silberstein 2.

Sporting Goods 275

Sporting Goods Advertising Consumer Apparel 275

Retail TouchPoints

MAY 31, 2023

And rather than simply using it for advertisements, brands and retailers can get more creative with the technology. Stop viewing digital signage solely as an advertising platform. Signage, since its inception, has been predominantly used as a form of advertising. Here are a handful of ideas to get you started: 1.

Advertising 237

Advertising Customer Experience Point of Sale Marketing 237

Retail TouchPoints

JANUARY 12, 2021

While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Compared with traditional advertising displays, AI robots bridge online and offline environments. Post-COVID: Shopping = Buying + Experience.

Shopping 236

Shopping Merchant Services Advertising Customer Experience 236

365 Retail

APRIL 4, 2024

It acts as the key foundation for advanced store digitalization functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced customer experience (CX).

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Retail TouchPoints

MARCH 30, 2023

Retailers will need to be able to pivot quickly to keep up with changing regulations and evolving customer expectations, which means they must develop a 360-degree view of shoppers while understanding sources, expectations and regulations around privacy as they develop a “golden record” that can automate an improved customer experience.

Point of Sale 261

Point of Sale Checkout Consumer Promotions 261

Retail TouchPoints

FEBRUARY 3, 2021

Or will he focus on the core ecommerce/mobile/AWS/advertising businesses?”. “Will Amazon continue to invest in Whole Foods and the Amazon Go platform?,” asked Hilding Anderson, Head of Retail Strategy at Publicis Sapient , in an interview with Retail TouchPoints. “Or

Advertising 226

Advertising Marketing Accounting Fashion 226

Retail TouchPoints

OCTOBER 20, 2021

If you know you’re going to be out of stock in three weeks, why in the world would you put an item on sale? ,” asked Cochran, adding that he believes “there will be out-of-stocks in the coming year; it’s already changed the way retailers are promoting and advertising. They will have to fund the increased freight costs somewhere.”.

Supply Chain Management 275

Supply Chain Management Promotions Consumer Fulfillment 275