Retail TouchPoints

DECEMBER 21, 2023

Which is why this year (and likely next year as well), the focus for resale operators , and the retailers that employ their services, was on tightening up operations as much as expanding them. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Nicole Silberstein 2.

Sporting Goods 276

Sporting Goods Advertising Consumer Apparel 276

Retail TouchPoints

NOVEMBER 3, 2023

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed. Rather than creating one ad for many, now we create many ads for all.”

Advertising 247

Advertising Apparel Marketing Promotions 247

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 261

Home Furnishings Advertising Consumer Customer Experience 261

Retail TouchPoints

DECEMBER 21, 2023

It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout. For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Checkout 231

Checkout Payment Services Kiosk Advertising 231

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Statista reported that there were 328,208 physical stores in 2020 in the US.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. Some retailers are leveraging their gold mine of data to turn themselves into marketing vehicles for brands seeking to reach their customers, but navigating a path between merchant and media entity can be tricky.

Merchant Services 282

Merchant Services Payment Services Consumer Beauty and Health 282

Retail TouchPoints

JULY 14, 2020

All of them are now charging for advertising and other bells and whistles on their sites. RTP: Can you share your perspectives on selling via marketplaces? Riley: From a volume standpoint, working with a marketplace doesn’t necessarily play in your favor. In one example we sold $100,000 worth of merchandise, but it cost us $70,000.

Checkout 190

Checkout Fulfillment Shipping Payment Services 190